Titres dans Écriture et publication

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. 

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

In April 1986 a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky, and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love.

It has been eleven years since Diane Foley’s son, the American journalist James Foley, was kidnapped in northern Syria, and nearly ten since that day in August 2014 when she would learn that he had been murdered by ISIS in a public beheading that would ricochet in video around the world. A whole decade. Time rushes past. And yet, for Diane, that moment is unending. In American Mother, legendary author Colum McCann tells Diane’s story as she recalls the months of his captivity, the efforts made to bring him home and the days following his death.

La romance est un genre majeur de la fiction romanesque et probablement le genre préféré des lecteurs et des lectrices. Savoir comment écrire un livre en romance est donc un atout majeur pour votre carrière d'auteur. Écrire une romance est à la fois similaire et différent des autres genres.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

In a rapidly evolving digital landscape, opportunities to earn money online are abundant, but finding the right path can be daunting. 500 Chat GPT Prompts for Online Millions is your comprehensive companion, offering 500 meticulously crafted prompts that serve as your launchpad to financial independence in the digital age.

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

Bad writing can't be blamed on the internet or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. 

She is the woman who clinched the 2019 interview with Prince Andrew described as ‘a plane crashing into an oil tanker, causing a tsunami, triggering a nuclear explosion'. Sam McAlister is many things beside: the first in her family to go to university; a trained barrister; a single mum; a master of persuasion. In her former BBC colleagues' words, she was the ‘booker extraordinaire', responsible for many of Newsnight's exclusives over the past decade, including Stormy Daniels, Sean Spicer, Brigitte Hoss, Steven Seagal, Mel Greig and Julian Assange.

Voudriez-vous gagner votre vie en écrivant ? Cet ouvrage vous expliquera comment le faire. J'ai passé 13 ans dans un open space dans le monde de l'entreprise. J'étais malheureuse dans mon boulot et ma créativité était écrasée par les tâches quotidiennes. Puis j'ai commencé à écrire des livres et à publier des blogs, en utilisant mes mots pour créer des produits et attirer des lecteurs. En septembre 2011, j'ai quitté mon activité salariée pour devenir auteur à plein temps et depuis j'ai fait grandir mon activité année après année.

Patrick Radden Keefe’s work has garnered prizes ranging from the National Magazine Award and the National Book Critics Circle Award in the US to the Orwell Prize in the UK for his meticulously reported, hypnotically engaging work on the many ways people behave badly. Rogues brings together a dozen of his most celebrated articles from The New Yorker.

The Rumi Collection presents an essential anthology of the works of the thirteenth-century Sufi poet and philosopher Jalâluddin Rumi. Known for his deeply mystical and spiritual writings, Rumi’s words have been carefully selected and arranged by acclaimed Sufi teacher Kabir Helminski to offer a comprehensive introduction to the poet’s life and thought. With contributions from numerous leading translators—The Rumi Collection provides an indispensable resource for all to explore the richness of Islamic mysticism and Rumi’s monumental contribution to the language of spirituality.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.