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ZilckSound

ZilckSound

By: Zilck
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Think of this as Zilck in audio form: sharp ideas and bold stories that make you think differently about the business world around us.© 2026 Zilck - Practical News - A Wardport LLC publication. Economics Marketing & Sales
Episodes
  • Price the Outcome, Not the Hours - Ep. 20

    Price the Outcome, Not the Hours - Ep. 20
    13 Oct 2026

    The better you get at your job, the less you feel allowed to charge — that's the strangest punishment in business, and this week Rob takes it apart. The story of a designer who gave herself a pay cut as a reward for twelve years of getting better. Why hours-times-rate is really just confessing your costs, how effort pricing taxes mastery and rewards being slow, and what the old chalk-mark invoice teaches about what clients actually buy. Plus: pricing from the client's outcome backward, what a low quote whispers about you, and the three-quote experiment to run before Monday.
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    8 min
  • Busy Is Not a Business Model - Ep. 19

    Busy Is Not a Business Model - Ep. 19
    6 Oct 2026

    Seventy-seven percent of solo businesses are profitable in their first year — and most of their owners still earn less than fifty thousand dollars. This week, Rob takes on the most socially acceptable problem in business: the full calendar that impersonates a growing company.
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    8 min
  • Your Profit Is a Rumor. Your Cash Is a Fact. - Ep. 18

    Your Profit Is a Rumor. Your Cash Is a Fact. - Ep. 18
    29 Sep 2026

    Small business owners just told a survey something strange: 93% expect to grow this year, and for the first time ever, cash flow — not inflation — is their number one worry. Both things are true, and that's the problem. This episode looks at why profitable businesses run out of money, why growth is the thing most likely to starve you, and the three numbers that matter more than your income statement.
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    9 min
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