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When someone tells you you're too expensive, that is not a reflection of your pricing. It is a reflection of their pockets.

In this solo episode of the Un-Traditional Entrepreneur Podcast, host Juming Delmas builds the most comprehensive case for knowing your value — and never letting a client's budget dictate what you charge — using five of the most powerful brand case studies in business history.

Apple. Yeti. Nike. Tesla. Louis Vuitton. Ferrari. Every single one of them was told they were too expensive. Every single one of them kept their price, found the right customers, and built billion-dollar empires because of it.

Topics covered:
- Why "you're too expensive" is a broke mentality — not a pricing problem
- Apple's premium pricing strategy: how they control 60% of US smartphone market at the highest price
- Yeti's $300 cooler vs. $40 competitors — and why it became a billion-dollar brand
- Nike's Jordan brand: how they turned a $40 sneaker into a $150+ cultural identity
- Tesla's scarcity strategy: why delaying production increased desire and justified premium pricing
- Louis Vuitton's no-discount policy and why raising prices makes you more desirable
- Ferrari's exclusivity model: why they reject customers even when they have the money
- The difference between people who value money vs. people who value time
- Why the clients who call you expensive will always be your most difficult clients
- How to find the clients who will pay what you charge and never question your value

You are not too expensive. You just haven't found your Ferrari customers yet.

The Un-Traditional Entrepreneur Podcast with Juming Delmas. Real talk. No filter.

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