👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k
👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal

In this video, I'm discussing my personal experience of running a small SEO agency and how I was extremely close to quitting early on. Being a small business owner isn't for the weak (regardless of the niche you're in); you have to have a certain level of Grit + intentionality to balance it all. If you're feeling a good bit of discomfort as a business owner right now, this is for you.

Chapters

00:00 Facing the Quitting Moment
01:29 The Marathon Analogy
09:19 The Journey of Building a Business
20:17 The Importance of Systems in Business
26:02 Finding Support and Growth
28:30 Building a Strong Team and Systems
29:19 Reflections on Personal Growth and Challenges
32:42 The Importance of Intentionality in Life
33:23 Navigating Business Challenges and Growth
42:01 Finding Motivation and Purpose
52:23 The Journey of Perseverance and Community Support

#localseo #localbusiness #localbusinessseo #googleseo #localseotips #seoforsmallbusiness

More Goodies to Help You on Your SEO Journey
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👉 Get Even More From My Podcast: https://samsarsten.com/podcast/

👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k
👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal

In this episode, I break down the components of a $1,000 per month SEO plan, detailing the processes involved in local SEO over a year. I emphasize the importance of value-based pricing, onboarding, and a structured approach to SEO strategy, care, authority, and reporting. In this conversation, I discuss the phases of local SEO, including the strategy, build, care, and authority phases, emphasizing the importance of a structured approach to SEO for client success. I provide insights on building pages, managing backlinks, and the significance of regular reporting and client communication.

Takeaways
- Value-based pricing is crucial
- Structured SEO strategy enhances clarity Structured SEO phases
- Importance of client communication

Chapters

00:00 Introduction to SEO Plans
07:09 Onboarding and Initial Steps
12:57 The SEO Strategy Sprint
20:06 Care and Authority Phases
24:54 Building and Reporting
26:43 Identifying Key Services and Pages
30:05 Building and Managing Pages
31:59 Tasks in the Build Phase
32:24 Transitioning to the Care Phase
33:51 Establishing Authority Through Backlinks
39:07 Effective Reporting Strategies
40:05 Evaluating Client Success
41:05 Enhancing Content with FAQs and Blogs
43:53 Ongoing Client Engagement and Content Gathering
45:19 Integrating AI into SEO Strategies
48:13 The Continuous Nature of SEO

👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k
👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal

The conversation focuses on the value and pricing of local SEO services, emphasizing the importance of mindset and understanding the potential return on investment for clients. I share success stories and strategies for web designers and SEOs to confidently charge higher fees for their services, highlighting the need to demonstrate value rather than just listing deliverables. In this conversation, I discuss the importance of value over deliverables in SEO services, emphasizing the need for a strategic approach to pricing and client relationships. I highlight the benefits of charging higher fees to create a sustainable business model and the significance of building trust through effective communication and reporting.

Takeaways
- Value over cost
- Charge confidently for SEO Value over deliverables
- Charge higher fees for sustainability

Chapters
00:00 The Power of Local SEO Results
02:59 Mindset Shift for SEO Pricing
05:49 Overcoming Pricing Objections
09:06 Building Confidence Through Experience
11:56 Identifying Ideal Clients for SEO
14:51 Stacking the Deck for Success
17:58 Understanding Client ROI for SEO
20:58 Deliverables vs. Value in SEO Packages
25:39 The Race to the Bottom in SEO Pricing
28:25 Shifting Focus: From Deliverables to Strategy
31:34 The Importance of Monthly Reporting
33:36 Overcoming the $2,500 Trap
37:52 Building a Sustainable SEO Business
39:48 The Power of Monthly Recurring Revenue
43:27 Learning from Experience and Building Confidence
46:23 Resources for Transitioning to Higher Fees
48:20 Final Thoughts on Value and Client Relationships