Wrap Technologies (WRAP): How an ATF Ruling Could Change Everything for a Non-Lethal Restraint Leader
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Wrap Technologies (WRAP): How an ATF Ruling Could Change Everything for a Non-Lethal Restraint Leader
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In this episode of On the Horizon, Wrap Technologies Founder, Chairman, and CEO Scot Cohen joins host Tim Gerdeman and analyst Eric Goldstein to discuss a month of significant news flow for the company. Cohen walks through a favorable ATF ruling classifying BolaWrap as a rescue and restraint device rather than a firearm, a strategic investment and exclusive four-year U.S./NATO license with Israeli sensing company Frenel Imaging, and the launch of the WrapShield counter-drone platform alongside the new multi-shot Raptor MX system. The conversation covers the legal and insurance-market implications of the ATF ruling, the underappreciated security-guard market opportunity, and how training-as-a-service and recurring cartridge and recertification revenue are building out the company's business model. Cohen closes with the company's target of roughly 100% revenue growth for 2026.