Most business owners think they're making decisions. Michael Mojo says they're actually guessing, and it's quietly capping how far the business can grow. In this episode he breaks down what "knowing your numbers" actually means, and why almost everyone gets it backwards.

Michael lays out a way of thinking that flips how most people set and chase their targets. Instead of hoping the results show up, you start from the outcome you want and work in reverse, and suddenly the whole business becomes something you can actually steer. There's a shift in here that turns vague goals into something you can hit on purpose.

He gets into how tracking the right things reveals exactly where a business is breaking down, whether the problem is at the top of the funnel, in the conversation itself, or somewhere most owners never think to look. He's blunt about why cutting your price is the wrong move, and what to do instead when someone hesitates.

Michael also gets into how real numbers change the way you lead a team, why they take the emotion and guesswork out of holding people accountable, and a surprising link between the clients who "need to think about it" and the owner's own decision-making. He closes on how to start, even if you have no idea what you're doing yet.

If your business feels like a guessing game and you can't work out which lever to pull, this one hands you a clearer way to run it.

In this episode:

• Why most business owners are really just guessing
• The "backwards" way of thinking that changes how you hit targets
• How the right numbers reveal exactly where you're breaking down
• Why cutting your price is the wrong move
• How data changes the way you hold a team accountable
• The surprising link between hesitant clients and your own decisions
• How to start tracking your numbers even if you're clueless

Official channel and episode of the Winning Standards Podcast hosted by Michael Mojo. All Rights Reserved.

When you're ready to fast track your results, here's 2 ways I can help:

• This month's intake for The Odyssey is now open. If you've hit a ceiling in your business and know the constraint is you, not your business, this is the breakthrough. Limited intake [Learn more]
• Stuck, need clarity, or just want to upgrade how you think, lead and perform? Thrive Time is my premier self leadership event. [Secure your seat]

Follow Me on Social Media:

📘 Facebook: https://facebook.com/themichaelmojo

📸Insta: https://www.instagram.com/themichaelmojo

🎵 TikTok: https://www.tiktok.com/@themichaelmojo

🎥 YouTube: https://www.youtube.com/@themichaelmojo

🔗 Website: www.MichaelMojo.com

Adrian Di Mella spent years working harder and getting nowhere. Eighteen years in construction, burnt out, stuck in a partnership, doing everything himself, and the harder he pushed the worse it felt. Then something shifted, and it had almost nothing to do with effort.

Adrian is the director of Dimco, a custom building company in Adelaide, and in this episode he's honest with Michael about mistaking being busy for being effective, and what actually changed once he stepped into sole leadership. There's a real turning point in here for anyone who's convinced the answer is just to grind harder.

They dig into the line between operating like an amateur and operating like a professional, and it's not where most people think it is. There's a sharp point about how you treat your time that will make you look at your own week differently. He also shares the simple, almost unglamorous habits that changed his company's culture more than any big strategy did.

The conversation turns to why money makes a terrible measure of success, the trap of hitting the numbers and still feeling empty, and what actually drives fulfilment instead. Adrian is blunt about the part nobody likes hearing, that real growth demands work most people simply won't do, and why he chooses the hard version on purpose.

If you feel busy, burnt out, and stuck despite doing everything right, this conversation will show you where the real problem is.

In this episode:

• Why working harder was keeping him stuck
• What changed when he stepped into sole leadership
• The real difference between amateurs and professionals
• How you treat your time, and why it's costing you
• The simple habits that transformed his company culture
• Why money is a terrible measure of success
• The trap of hitting your numbers and still feeling empty
• Why real growth demands work most people won't do

Official channel and episode of the Winning Standards Podcast hosted by Michael Mojo. All Rights Reserved.

When you're ready to fast track your results, here's 2 ways I can help:

• This month's intake for The Odyssey is now open. If you've hit a ceiling in your business and know the constraint is you, not your business, this is the breakthrough. Limited intake [Learn more]
• Stuck, need clarity, or just want to upgrade how you think, lead and perform? Thrive Time is my premier self leadership event. [Secure your seat]

Follow Me on Social Media:

📘 Facebook: https://facebook.com/themichaelmojo

📸Insta: https://www.instagram.com/themichaelmojo

🎵 TikTok: https://www.tiktok.com/@themichaelmojo

🎥 YouTube: https://www.youtube.com/@themichaelmojo

🔗 Website: www.MichaelMojo.com

People say they want to grow… until the demand increases. Then they pull back. But in every area of life, demand creates direction. The moment you stop demanding more from yourself, your standards slip, your results plateau, and you start drifting.

This episode breaks down how to use demand as a tool - not just to grow faster, but to grow stronger and with purpose.

Is it time to make a change in business? Want growth and to buy back your time? Enquire about our business and coaching programs to help you get the growth and results you've been looking for. Enquire here: https://www.michaelmojo.com/elitebusinesscoaching

Follow Me on Social Media:

📘 Facebook: https://facebook.com/MichaelMojo00

📸Insta: https://www.instagram.com/michaelmojo_success

🎵 TikTok: https://www.tiktok.com/@michaelmojo_success

🔗 Website: www.MichaelMojo.com