In this episode of the Gameday Podcast powered by NJF Sports & Media, Kike Levy talks with TJ Adeshola, one of the most influential leaders in the sports business and sports media industry.In this conversation, Kike and TJ explore a big question: will football (soccer) finally conquer the United States? For decades, many have predicted soccer would become America’s next big sport, but it hasn’t fully arrived. Now, with LaLiga planning to stage an official match in the US, Messi’s arrival to MLS, the Club World Cup hosted in America, and the FIFA World Cup set for 2026, soccer may finally be on the brink of breaking through in the U.S. sports market.As former Head of Global Content Partnerships and Head of Sports at Twitter (now X), TJ -and Kike- helped make history by streaming live NFL games on Twitter, the first big tech media rights deal. This groundbreaking moment changed how fans experience sports online and highlighted the power of digital media partnerships.TJ also shares his unique perspective on the role of sports media, digital innovation, content creators, and fan engagement in shaping this potential transformation, and what it could mean for the future of the business of sports in America.👉 Do you think football (soccer) will finally become a major sport in the US?🔔 Subscribe for more interviews about the sports industry!