Are you a coach or consultant who feels like the best-kept secret in your field, even though you're great at what you do?

In this episode, I sit down with speaking and visibility coach Laurie-Ann Murabito to explore how speaking can become your most powerful marketing tool, and how it can add $10,000 in revenue every time you step on a stage.

You'll discover:

01:15 - Why speaking is the fastest way to grow your business
02:54 - Why "stages" and "speaking" need to be redefined
04:09 - The 20,000+ speaking events happening globally every day
05:13 - The 255,000 associations and trade groups you can speak to
07:14 - The in-demand signature speech methodology explained
10:33 - The art of dropping low-key "selling seeds" while speaking
13:40 - How to overcome the fear of public speaking
16:08 - The two questions that shape every effective speech
17:21 - Why giving the same signature speech again and again works
18:50 - Where to find Laurianne's two podcasts
19:40 - The rookie mistakes that quietly cost you bookings

Key Insights:

– Speaking lets you pitch to a room full of ideal clients at once, making it far more efficient than one-on-one sales calls

– A "stage" is any place you have an audience: podcasts, webinars, masterminds, memberships, and social media all count

– There are thousands of speaking opportunities and hundreds of thousands of associations actively looking for speakers, so the real question is where your ideal clients gather

– A strong signature speech follows a structure: an opening that pulls people in, an authority section that earns their attention, and content that delivers on what they came for

– You can sell your ability to help people from the stage without pitching, simply by referencing clients, methods, and other talks you give

– People who aren't the right fit still become referral agents, so every audience extends your reach

– The fear of speaking usually comes from focusing on yourself. Shifting attention to serving the audience removes much of that pressure

– Knowing exactly what you'll say, rather than improvising, is what separates confident speakers from nervous ones

– Giving the same speech repeatedly is a strength, not a weakness. Repetition makes your delivery sharper and more natural

– Before accepting any speaking opportunity, get on a call to understand the audience and ask about their budget, which can dramatically increase your fee

🎁 Resources Mentioned:

👉 Be in Demand Podcast: https://podcast.speakandstandout.com/
👉 Public Speaking Monetization Tips Podcast:
https://youtu.be/EN_gUlyNLQc?si=sy8JhdV6L2VSYVRo
👉 Connect with Laurie-Ann: https://speakandstandout.com

Thanks for listening to the Seven-Figure Life-Fulfillment podcast.

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