The Future of Selling Is Still Human In this episode of Sales Lead Dog, Christopher Smith sits down with Joseph Little, Vice President of Sales and Marketing at CarboFix, to dig into what it takes to lead a sales team, simplify the work, and keep the human element alive as AI reshapes selling.

Joey gets into why most CRMs collapse under their own complexity, how to motivate a team of independent reps, and where AI genuinely helps a seller versus where it falls short.

If you are a sales leader, rep, or founder looking for practical takes on building trust, simplifying your process, and using technology without losing the human touch, this conversation is worth your time. What You'll Learn:

• Study both good and bad leaders and take notes on what to copy and what to avoid

• The best resume is not always the best hire, so look for tenacity

• Every person has a motivation matrix, and you have to learn it before you can lead them

• Lead through collaboration, not from far away or with an iron fist

• Slow down and ask questions instead of dumping everything you know

• Strip out complexity to win back the most expensive resource you have, time

• AI can prep and summarize, but it cannot read the room for you

About Joseph Little

Joseph "Joey" Little is the Vice President of U.S. Sales and Marketing for CarboFix Orthopedics, a company building carbon fiber surgical implants that are changing how surgeons treat trauma and oncology patients. He began his orthopedic career as a territory representative before moving into medical-device distribution, then returned to the corporate side with CarboFix and advanced through multiple leadership roles to his current position. His hands-on approach is shaped by years in the operating room, distribution, and orthopedic sales leadership, along with a passion for building strong teams and turning innovative technology into meaningful growth.

Connect with Joseph Little

LinkedIn: https://www.linkedin.com/in/josephlittle1/

Learn More About CarboFix: https://www.carbo-fix.com/

About Sales Lead Dog

Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy.

Unless you are the lead dog, the view never changes.

Connect and Learn More

All episodes and show notes: https://empellor.com/salesleaddog/

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