Why Most Runners Ignore What Actually Matters with Alison McPherson | Ep. 52
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Why Most Runners Ignore What Actually Matters with Alison McPherson | Ep. 52
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Narrated by:
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Why do so many runners chase harder training while overlooking the basics that actually move the needle?
In this episode, I sit down with Alison McPherson, running coach and founder of a new endurance fuel designed to reduce single use plastic in sport. We explore what it really takes to improve performance, build consistency, and stay healthy in a world obsessed with shortcuts.
Alison shares the story behind launching her new fuel product, the gap she saw in the market, and why sustainability matters in endurance sport. We also dive deep into coaching principles, breaking through plateaus, balancing training intensity with recovery, and the mindset traps that stop runners progressing.
We discuss visualization, motivation, the dangers of obsession, the role of talent versus environment, and how social media is shaping modern running culture.
This is a practical and honest conversation about performance, discipline, and building a healthier relationship with running.
Follow Alison & Dig Deep Endurance Fuel:
Instagram: @ali.mcpher
Instagram: @digdeepef
Website: www.digdeepef.com
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Contact Me: www.plantoendure.com
Instagram: @plan.to.endure
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