Why Most Beverage Brands Fail (And What These Founders Did Differently)
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Why Most Beverage Brands Fail (And What These Founders Did Differently)
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Why do most beverage brands fail?
In this episode, I sit down with Kevin Larkai and Monte Burrow, founders of Blackleaf Organic Vodka, to break down what it actually takes to build a brand in one of the most competitive categories in CPG.
This isn’t a highlight reel.
We get into:
- The biggest mistakes they made early on
- Why great products don’t sell themselves
- What “entrepreneurship is a contact sport” really means
- How they bet on organic before it was trending
- The difference between storytelling and building real systems
- What they learned going from corporate (Diageo) to startup
If you’re a founder, operator, or thinking about launching a brand—this episode is a real look at what it takes to survive and scale.
Key Takeaways
- Most brands fail because they don’t stay close to the customer
- Product alone is never enough
- Organic isn’t a trend—it’s a long-term belief system
- Systems and execution matter just as much as story
Connect with the Guests
Kevin Larkai
Monte Burrow
Blackleaf Organic Vodka
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