Starting a salon membership can change your business, if you do it right. You’ll learn how to build a loyal, profitable customer base that supports your salon long term.

KEY TAKEAWAYS
Don’t blame the idea
Just because one salon owner failed with memberships doesn’t mean it won’t work for you. Phil Jackson says that failure is often about how it was run, not the idea itself. She’s never worked with the critic she mentions, so their experience doesn’t prove memberships don’t work.

Avoid the discount trap
Treat memberships like a premium service, not a discount club. Phil says her clients never undercharge or give too much away. Instead, they build value and see higher spending, more upsells, and better tips from membership clients.

Memberships bring real profit
In her own salon and the ones she coaches, membership clients bring in the most money. They come more often, buy more retail, and tip more than any other customer group. This proves well-run memberships are not a loss but a gain.

Loyalty to your brand, not just staff
Memberships build loyalty to your salon, not just to one stylist or therapist. When team members leave, members stay because they trust the brand. This keeps your income steady even with staff changes.

Use recurring income to cover bills
At the start of each month, membership payments cover rent, bills, and other fixed costs. Phil says this gives her peace of mind, especially when clients cut back during tough times.

Fix problems, don’t quit
Phil had her own early mistakes, like a membership that gave unlimited free retail. She admits it was a mess, but she didn’t quit. She refined it, made it better, and now it works.

Free guide to avoid common mistakes
Get a free cheat sheet called Your Salon Membership is Dead Before It Launches. It’s a quick five-minute read on queenofsalons.com. It shows you the exact pitfalls to avoid so you don’t make the same errors.

CONCLUSION
Phil Jackson proves that starting a salon membership can be a game changer when done with the right mindset and support through Build Your Salon. If you’re ready to grow your business, visit buildyoursalon.com and start building your future today.