Cover of Why Community Beats Followers (And How to Build One) | Jayson Gaignard | 151

Why Community Beats Followers (And How to Build One) | Jayson Gaignard | 151

Why Community Beats Followers (And How to Build One) | Jayson Gaignard | 151

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Summary
 Do you want to know how to get into rooms with people who are several levels above you?Jayson Gaignard is the reason about 50 of my favorite entrepreneur friends are in my life. He’s the founder of Mastermind Talks, an invite-only community for entrepreneurs, and the author of Community Made, which breaks down exactly how to build those key relationships yourself.In this episode, Jayson shares how to find your people, invest in them, and ask for help. We get into how to host your own event when you can’t get an invite, the three ways to get access to people above your level, and why “How can I help?” is the wrong question to ask.If you want to build relationships with people you admire, this is the episode to watch.Timestamps:00:00 Introduction01:23 How Jayson connected Nathan to 50 entrepreneur friends02:15 Why Jayson wasn't always a super connector02:57 The loneliness that led to Mastermind Dinners04:14 Never beg for a seat when you can build your own table05:29 Why the host gets the most status in the room06:14 Lower-lift ways to bring people together06:49 How Summit Series started with a ski trip08:57 Start with the easiest yes09:28 The anchor tenant strategy10:27 Nathan's author mastermind with James Clear11:06 Partnering to host the room12:35 Organizing a team to play above your level13:21 Will Guidara's gratitude for being invited14:51 Buying access and the speed of relationships15:43 Money, moxie, and service15:58 Andrew Wilkinson's $57,000 lunch with Bill Ackman17:58 Moxie and the power of cold emails19:30 The man who stood up Mark Zuckerberg20:45 Nathan chickens out of meeting his heroes22:55 Eight seconds of courage24:02 Leaving energy vs. lingering energy24:47 Nathan's 45-second intro to Chris Brogan25:44 How a quick hello led to a call with Steven Bartlett27:06 Why you shouldn't put people on a pedestal27:53 Abundance vs. scarcity when meeting people29:47 Service and Ryan Holiday's apprenticeship31:20 Why Benjamin Graham told Warren Buffett he was overpriced31:58 Why "How can I help?" is the wrong question32:18 How Jayson built a relationship with Shep Gordon33:12 How to offer help that's actually specific36:00 The relationships that weigh you down38:55 Why all relationships go dormant naturally39:45 Why entrepreneurs and creators feel isolated41:17 Craft + Commerce as an annual pilgrimage42:35 Conferences vs. masterminds vs. communities46:00 Conversations that normally take years48:00 Do great work and your network will find you49:55 How great work raises your hit rate51:54 Why you're not ready for Diary of a CEO53:35 Putting in the reps on camera54:28 Ramit Sethi's advice on media training56:39 Increasing your surface area of luck59:38 Jayson's friends-only email updates1:02:06 The email that saved MMT in 20201:04:59 Who to include on your update list1:05:50 Nathan's missing annual review1:07:22 The 90-minute quarterly update1:08:17 A fan base vs. a community1:09:59 Curating like the bouncer at the club1:10:36 Kit's triads and MMT's MM3s1:15:00 People come for content, stay for community1:15:47 The ask, give, praise model1:18:26 How praise reinforces the value of the network1:21:02 Praise cards mailed 90 days later1:24:18 Why the book is called Community Made1:27:06 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Jayson:Instagram: https://www.instagram.com/jaysongaignardX: https://x.com/jaysongaignardLinkedIn: https://www.linkedin.com/in/jaysongaignardWebsite: https://www.jaysongaignard.comFeatured in this episode:Kit: https://www.kit.comMMT: https://mmt.communityCommunity Made: https://communitymade.comHighlights:02:22 Jayson had two people at his bachelor party24:02 Leaving energy vs. lingering energy49:55 Why great work changes your hit rate on everything1:02:06 The friends-only email that saved MMT1:21:02 The praise cards Jayson mails out 90 days later
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