Is high velocity sales really automatable in the age of AI?

In this episode, we discuss how sales teams are using AI without breaking what makes selling work. Jarod Greene sits down with Terence Falk, VP of Sales at 8am, to talk about pipeline generation, qualification, and the risks of over automating human work. Terence shares how his team uses AI to remove friction from research, routing, and prep while keeping judgment, communication, and emotional awareness firmly in the hands of sellers.

You will hear why quality beats scale, where AI actually earns its keep, and why great sellers remain hard to replace.

In this episode, you’ll learn:

• How AI fits into real sales workflows - Use tools to clear friction, not to run the sale
• Why small improvements beat full automation - Quality gains compound faster than blanket scale
• Which skills keep sellers relevant - Judgment, curiosity, and live conversations still decide outcomes

Things to listen for:

(00:00) Introduction

(01:38) Using AI without replacing sellers

(03:09) Trading scale for higher quality leads

(05:32) Where small AI wins actually add value

(07:24) AI for real time sales enablement

(08:47) The limits of AI in sales and law

(11:33) AI speeds things up but does not own quality

(14:49) How sales and marketing change with AI