Where Can AI Create Measurable ROI in Latin America's Logistics?
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Where Can AI Create Measurable ROI in Latin America's Logistics?
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AI adoption feels urgent. But excitement is not a return-on-investment calculation.
In this episode of LatAm Unboxed, Diego Rodríguez speaks with Nabil Malouli, a logistics veteran turned AI advisor who works with enterprise clients deploying agentic and physical AI.
The conversation unpacks where AI is already creating measurable value in Latin American logistics, why generative AI draws more hype than it delivers in returns, and the simple company-department-task framework Nabil uses to price any automation decision before a company commits to it, including the rising cost of AI itself that most companies forget to factor in.
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