When Disney Had an Unlimited Credit Card
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When Disney Had an Unlimited Credit Card
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Today, studios drop a trailer on YouTube. In the '90s, Disney rented stadiums, built eight-story movie screens, marched the Main Street Electrical Parade through Manhattan, and basically said, "What if we made a cartoon premiere feel like the Super Bowl?" Ryan and Andrea look back at the gloriously over-the-top promotions that made Disney's Renaissance era larger than life.
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