Cover of What’s a Chingona? Meet the Woman Building a Movement

What’s a Chingona? Meet the Woman Building a Movement

What’s a Chingona? Meet the Woman Building a Movement

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🎙️Carrie On!

What happens when you stop waiting for permission and build the room yourself? Rozalyn "Roz" Lucero Corona is the founder and executive director of Chingona Community, a nonprofit that advances leadership, economic opportunity, and community impact for women and youth. She once looked back on a single year and counted 52 events she'd hosted without realizing she was building a movement.

Carrie and Roz talk about owning a name people said was "too rough," why financial literacy is non-negotiable, the corporate mentor who said "you can do it" when others wouldn't, and the honest work of keeping a nonprofit funded.

In this episode:

✨ What "chingona" means, and how her daughter came up with the name

✨ The year of 52 events that turned a side business into a 501(c)(3)

✨ Why financial literacy sits at the center of the mission

✨ Youth Day, book bag drives, and $13K+ in scholarships for young women

✨ Plans to go national, starting with Kansas City

✨ The Xerox mentor who opened the first door

✨ Building a board that gives, gets, and shows up

Timestamps (approximate)

00:00 Cold open

00:25 Welcome to Carrie On!

01:40 Meeting through She Angels

03:20 What "Chingona" means

05:20 What 12-year-old Roz would say

06:35 The year of 52 events

09:05 Sponsor: Ready for TED

09:45 Why financial literacy matters

11:15 Youth Day and the book bag drive

13:35 Going national: Kansas City and beyond

16:20 The woman who opened the door

20:40 Funding a nonprofit and building an active board

25:20 How Roz keeps going 27:50 The "best payday"

29:30 How to get involved: executive sponsors

31:00 Annual awards and scholarships

32:50 Where to find Chingona Community

Connect with Roz and Chingona Community

🌐 chingonacommunity.com

📸 Instagram and Facebook: @ChingonaCommunity

🍷 Chingona Vine, a business partner of Chingona Community

💼 Interested in becoming an executive sponsor or sponsoring a table at the June awards?

Visit the website.

Episode sponsors

🎤 Ready for TED with Tony Purry. Her 8-week program helps you craft your signature talk: readyforted.com

💜 Be Woman Marketing: www.bewomanmarketing.com

✈️ Two Peacocks Travel: www.twopeacockstravel.com

Leave a 💲 in the comments to help lift up Chingona Community, then like, comment, and subscribe.

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