In this episode of Homegrown, we sit down with Emma, founder of Angus the Label, to talk about the journey from designing reusable baby products to creating one of Australia's most recognisable small fashion brands.

Emma shares the story behind her wildly popular "Overstimulated" sweatshirt—a design that struck a chord with thousands of women because it captured a feeling so many experience but rarely talk about.

We explore how clothing can become a form of self-expression, why fashion should make people feel seen, and how creativity has shaped every stage of her business.

We also dive into the realities of running a growing Australian brand, including manufacturing overseas, competing with fast fashion and copycat designs, balancing motherhood with entrepreneurship, embracing inclusivity, and why earning customer trust matters more than guilt-driven marketing.

Whether you're a small business owner, a creative entrepreneur, or someone who simply loves supporting Australian brands, this conversation is full of honest insights, practical business advice, and plenty of laughs along the way.

In this episode we discuss:

• The story behind Angus the Label's iconic "Overstimulated" collection

• Why fashion is about expressing yourself, not just getting dressed

• Growing from baby essentials into a thriving lifestyle brand• Designing products that genuinely solve problems for busy families

• The reality of manufacturing in China and breaking down common misconceptions

• How Emma approaches copycats, trends, and staying authentic

• Building an inclusive brand without making it a marketing gimmick

• Why customer experience matters more than asking people to "shop small"

• The challenges of balancing motherhood, creativity, and business growth

• Emma's advice for anyone thinking about starting their own business

This episode is a refreshing reminder that successful businesses aren't built by chasing trends—they're built by staying true to your values, listening to your customers, and having the courage to evolve.

🎧 If you enjoyed this episode, don't forget to subscribe, leave a review, and share it with someone who loves supporting Australian small businesses.

Check out Angus the label: https://angusthelabel.com/

#HomegrownPodcast

#WhatSheSaidPodcast #AngusTheLabel #SmallBusinessAustralia #WomenInBusiness #CreativeBusiness #australianfashion #Entrepreneurship #SupportSmall #FashionWithPurpose #Overstimulated #BusinessPodcastSHOW YOUR SUPPORT – IT’S FREE! Follow us on;Instagram - https://www.instagram.com/whatshesaidau/ Facebook - https://www.facebook.com/people/What-She-Said-More/61571634658857/TikTok - https://www.tiktok.com/@whatshesaidauLISTEN UP! Listen to us over on; Spotify - https://open.spotify.com/show/05jlWNkSvnChmOqeaAeRvj?si=13606656335245d1Apple Podcast - https://podcasts.apple.com/us/podcast/what-she-said-and-more/id1795267907 Amazon Music - https://music.amazon.com/podcasts/3fe5a70e-452b-498a-ae8c-e0d98500dda5/what-she-said-and-moreWANT MORE? Like Spicy Books? Listen: ⁠https://www.youtube.com/watch?v=iBSJEdX22y0 ⁠⁠Need A Catchup With The Girls? Listen: https://www.youtube.com/watch?v=Z-SN1ZQCRVE Need a deep dive? Listen: ⁠ https://www.youtube.com/watch?v=OxFCUwgPfO4&t=40sWE WANT TO HEAR FROM YOU! Whether you have a funny story to share, got a burning question you need 3 fabulous opinions on, or maybe you just need some advice on life’s weirdest situations? We’ve got you covered! Drop us a message, and we’ll give you our best (possibly questionable) advice, or just share a good laugh. If you just want to tell us how much you’re enjoying the podcast, don’t be shy—reach out! Your messages keep us going and help shape future episodes.📩 Slide into our DMs -⁠⁠ Instagram⁠⁠/ ⁠⁠Facebook⁠⁠/ ⁠⁠TikTok⁠⁠ 💬Leave us a review on Spotify/Apple Podcasts! ⭐Drop a comment on ⁠⁠YouTube⁠⁠#Laughter #Friends #Gossip #Chat

Welcome to the very first episode of our brand-new WHAT SHE SAID segment, Homegrown, where we shine a spotlight on incredible Australian entrepreneurs, creatives, and small businesses making a difference.

This week, we're joined by Casey Smith, founder of Smudge Tallow, a regional NSW mum and small business owner creating handcrafted lamb tallow skincare products straight from her family farm.

With beef tallow skincare taking social media by storm, we dive into what makes lamb tallow different, why it's becoming a favourite for natural skincare enthusiasts, and how Casey turned a maternity leave passion project into a growing Australian business.

In this episode we discuss:

✨ What lamb tallow is and why it's so compatible with human skin
✨ The differences between lamb tallow and beef tallow
✨ Natural skincare, skin barrier health, and low-tox living
✨ Real customer stories and results
✨ Sustainability and using farm by-products responsibly
✨ Building a business from a regional homestead
✨ Advice for anyone dreaming of starting their own business

Plus, we put Casey through a round of our completely ridiculous "Lamb Logic" quiz, featuring sheep jokes, New Zealand references, and plenty of laughs.

🎁 EXCLUSIVE DISCOUNT FOR WHAT SHE SAID LISTENERS

Use code: WSS10
to receive 10% OFF your order at:Lamb Tallow Skincare | Smudge Tallowwww.smudgetallow.com.au

If you've been curious about natural skincare, tallow products, or supporting Australian-made businesses, this is an episode you won't want to miss.

👍 Like, Subscribe & Follow
Don't forget to subscribe to What She Said for more inspiring conversations, powerful stories, and incredible Homegrown Australian businesses.

#WhatSheSaidPodcast #Homegrown #SmudgeTallow #LambTallow #NaturalSkincare #AustralianMade #SmallBusinessAustralia #LowToxLiving #SkincarePodcast #WomenInBusiness #RegionalNSW #AustralianEntrepreneurs #TallowSkincare #FarmToFace #SupportLocal

What if the best marriage advice you’ve ever heard is actually making your relationship worse?

“Never go to bed angry.”
“Happy wife, happy life.”
“Don’t sweat the small stuff.”

We’ve all heard them. We’ve all probably said them. But what if these well-meaning clichés are quietly fueling resentment, miscommunication, and emotional distance?

In this episode, we sit down with certified relationship and intimacy coach Monica Tanner, host of Secrets of Happily Ever After and author of Bad Marriage Advice, to unpack the myths couples have been handed for generations — and what to do instead.

Monica shares why going to bed angry might actually be healthy, how tiny annoyances turn into full-blown resentment over time, and the simple 3-step formula to finally ask for what you need (without sounding like a nag).

We also dive into:

• Why resentment is the silent relationship killer
• The HALTS rule for arguments (Hungry, Angry, Lonely, Tired, Stressed)
• How to stay connected during the chaos of kids and life
• Why date nights are non-negotiable (and how to make them realistic)
• The real reason couples struggle with intimacy
• How social media, AI, and phones are changing how we communicate
• Why “if they loved me, they would just know” is one of the most damaging beliefs
• Situationships, modern relationships, and whether marriage still matters
• Sleeping in separate bedrooms — red flag or genius idea?

Plus we play a quick round of Love Myth Busters where Monica calls out total BS on some of the most common relationship beliefs.

If you’ve ever felt annoyed at your partner for something “small,” struggled to explain what you actually need, or wondered why long-term relationships start to feel like logistics instead of connection — this episode will change the way you see it.

You’ll walk away with practical tools you can use tonight.

Website:
Bad Marriage Advice Website

Book on Amazon:
Bad Marriage Advice on Amazon

Monica’s Podcast:
Secrets of Happily Ever After Podcast

If this episode made you rethink the advice you’ve always believed, share it with a friend who loves giving relationship advice 😉

Don’t forget to like, subscribe on YouTube, and leave a review

#marriageexpert #marriageadvice #authorMonicaTanner #badmarriageadvice