The most trusted voice in your industry might be the one who still has a day job.Practitioner-creators are becoming one of the biggest growth channels in B2B. The people audiences trust most aren't full-time influencers. They do the work, write about it, and that trust turns into pipeline.In Episode 8 of What Just Happened, we're joined by Simon Taylor, the writer behind the Fintech BrainFood newsletter and one of fintech's most-followed voices.

We unpack how one LinkedIn article grew into a 48K-subscriber newsletter, how inbound came to drive around 60–65% of a company's sales pipeline, and why the algorithm so often rewards your worst work.The future of B2B content isn't about going viral. It's about being the person people trust enough to call.

LinkedIn has officially declared war on AI slop, and the gang is back to unpack it. New classifiers to catch low-quality content, a button to flag posts and comments that "seem like AI slop", and hundreds of thousands of automated comments blocked every single day. Good news for the feed… but it raises some big questions.

The marketers winning with AI aren’t using it for everything. They’re using it with curiosity, clarity and judgment.

In episode 6 of What Just Happened, we’re joined by Giulia Camargo, an AI and marketing specialist helping people and companies go to market like themselves.

We unpack why the hardest part of AI isn’t the technology, how reusable prompts can become powerful marketing systems, and why human-led content is becoming more valuable in a sea of AI slop.

AI won’t replace good marketers. But marketers who use it with intention might just replace those who don’t.