Somebody showed up at our biggest event of the year and started selling “Loud Proud American” like it was theirs. Same name, copied logo, cheaper knockoff sweatshirts and it was happening just a few roads away from our booth at the Fryeburg Fair. I break down exactly how we found out, what I said when I confronted them, and why protecting your brand isn’t just about ego, it’s about protecting your reputation when customers think the fake product is you.

Before we even get there, I take you behind the scenes of what it really takes to survive a major fair as a small business without a storefront: towing the camper, vehicle problems, long days, and the village of friends and family who make the whole thing possible. We talk about that post event crash, the need for a factory reset, and how I deal with pressure when I’m staring at year over year numbers and feeling the weight of expectations.

Then we hit the stuff that matters more than sales. The moments with my daughter on the golf cart, watching helicopters take off, and having a simple conversation that reminds me why I chase this life in the first place. And even with all the chaos, we still hit a massive milestone: an all time high sales year for Loud Proud American.

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