What Do Corporate Event Executives Care About?
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What Do Corporate Event Executives Care About?
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Corporate marketers are data-driven but has the event data they’re after changed? SXSW, the annual “festival” for film, media, music and tech, is a great place to find the answer to that question.
In this show, Cindy Lo of Austin-based RED VELVET shares what was on the minds of brand marketers, the event data they’re looking for, and what, if anything, caught her eye at SX. The viewers of the weekly webcast also chime in.
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