One person walks away with $50,000 at Clay Cup, a live competition for GTM engineers, a job that didn't exist two years ago. Munnawar Hashim, Head of Community at Clay, explains why Clay runs it and why he says the community built the company.

We talk about the three parts of Clay's community (Slack, Clay Clubs in about 90 cities, and Clay Cup), why he'd rather you leave a Clay event having a good time than buy, why in-person events will matter more in the AI era, what GTM engineers earn, and how he'd job hunt today.

The Quest is a podcast where growth, AI, and marketing meet, bringing you the best lessons from the people building in the trenches.

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Founders and marketers think they need 100K views to get anything out of YouTube. Nastia Dębowska spent six years inside YouTube HQ in London, working with some of the biggest creators on the platform, and she says that’s exactly the wrong thing to chase.

Then she built a channel from zero for her mum, who runs a real business from it now. On this episode she makes the case that views are not the thing that turns a channel into customers, and walks through what is.

We get into why YouTube is not a search engine, what the algorithm is actually looking for, the first video a founder should post when nobody knows them yet, and how a small channel ends up bringing in clients without a sales funnel.

She also built a free content plan for anyone starting out: the video types that work, with examples and why. The link is in the episode notes.

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Oscar Lance works in go-to-market at ElevenLabs, where GTM hires are expected to close fast and experiment even faster. In this episode he explains why he thinks people get too obsessed with automation, and what actually moves deals forward: cold calls, speed to lead, and knowing when to stop tinkering.This was the first Quest episode recorded in person, in the new studio.He walks through the three things that make a cold call work, the ElevenLabs sales cycle from first call to closed customer, and the event CRM he built in Lovable with ElevenLabs speech to text. Then the hiring side: what gets someone hired in GTM at ElevenLabs, how to ask for a referral properly, and the five-year-plan answer he actually wants to hear.One thing to try this week: build your own voice agent and train it on your FAQ.Frameworks and artifacts from every episode: dikshadutta.substack.comHow to stay relevant with AI, for growth marketers and founders.