Most markets aren't short on players. They're short on positions. For the final episode of the season, we pull apart real examples of brands that stopped competing for the same seat - and found one nobody else was sitting in. From saturated categories to surprise breakouts, this is a conversation about what it actually takes to read a market clearly, move differently, and build something that holds.

Uncertainty isn't the problem. Fighting it is. This episode is about what it actually means to find your edge when the ground keeps shifting — not by predicting what comes next, but by building strategies flexible enough to bend without breaking and convicted enough to actually stand for something.

Nobody in Israel knew what reusable period underwear was. Nobody was talking about it either.
Chen Tamir, founder of Modibodi Israel, didn’t just localize a global brand - she built a category from zero, in a conservative market, around a topic people didn’t have the language for yet.
This is a story about founding something twice. And about what it takes to say the quiet part loud.

With all the talk about AI taking our jobs we take a look at the growing importance of talent and creativity as the remaining differentiator between brands that leave a mark and those simply adding to the noise.
Or as we prefer to say, the difference between AI and AI in the right hands.

Featuring top creative director and Cannes judge Eran Nir

For decades, professional services - law, accounting, consulting - have been built on a simple equation: time equals value.
But AI is changing that faster than most firms realize.
Together with serial entrepreneur Jonathan Meiri we take a close look at the necessity pyramid, understanding how humans can still thrive and where true opportunity lies ahead

We talk about climate change, war, and pandemics—but beneath them all lies a deeper challenge: the empathy crisis.

In an age of constant connection, we are losing the ability to truly listen and understand one another. Fear, misinformation, and polarization are reshaping how we belong—and who we exclude.

In this episode of Unfounded, we explore how our search for identity can deepen division, why empathy is eroding across societies and organizations, and what it will take to rebuild understanding in a fractured world.

🎙️ Featuring Danny Gal, author of The Paradox of Belonging:
https://www.amazon.com/Belonging-Paradox-Global-Empathy-Crisis/dp/1917391145

Rabbits chase signals. They move fast because they’re afraid to stop. Turtles choose direction. They move deliberately because they know where they’re going. One is driven by FOMO. The other by conviction.

Together with renowned digital transformation expert Omer Milwidsky, we unpack why real innovation rarely looks urgent in the moment, and why building something meaningful requires the confidence to move slower than the crowd.

We live in a moment where content is being produced faster than we can blink. But much of it feels a bit like junk food for the mind — easy to make, easy to consume, and ultimately… not very nourishing. The kind of thing that fills the feed but leaves you strangely unsatisfied, as if you’ve eaten an entire bag of digital empty calories.
Together with guest Itai Bichler, AI philosopher, public speaker and former Chief Creative Officer at Soda Stream, we dive into the question of intent, taste and agency.