Cover of Unfounded - HE

Unfounded - HE

Unfounded - HE

By: Unfounded - David Laxer & Ofir Michaeli
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Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.© 2026 Unfounded - David Laxer & Ofir Michaeli Economics
Episodes
  • Crowded Room, Empty Chair.

    Crowded Room, Empty Chair.
    27 May 2026

    Most markets aren't short on players. They're short on positions. For the final episode of the season, we pull apart real examples of brands that stopped competing for the same seat - and found one nobody else was sitting in. From saturated categories to surprise breakouts, this is a conversation about what it actually takes to read a market clearly, move differently, and build something that holds.
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    41 min
  • The Last Edge

    The Last Edge
    12 May 2026

    Uncertainty isn't the problem. Fighting it is. This episode is about what it actually means to find your edge when the ground keeps shifting — not by predicting what comes next, but by building strategies flexible enough to bend without breaking and convicted enough to actually stand for something.
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    46 min
  • Period. Full stop! Feat - Chen Tamir

    Period. Full stop! Feat - Chen Tamir
    23 Apr 2026

    Nobody in Israel knew what reusable period underwear was. Nobody was talking about it either.
    Chen Tamir, founder of Modibodi Israel, didn’t just localize a global brand - she built a category from zero, in a conservative market, around a topic people didn’t have the language for yet.
    This is a story about founding something twice. And about what it takes to say the quiet part loud.
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    1 hr and 12 min
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