Cheap food ran out of road. Brazilian beef at 19 US cents a pound. Cities still get the bargain. Our herd keeps shrinking.

Rodger Savory has been a rancher, consultant, and Holistic Management specialist since 1987. He has operated and owned cattle ranches and wildlife and forestry properties in Africa, Canada, Australia, and the United States. He pioneered the Biological Carpeting Method of land restoration and livestock management and perfected it over several decades. Born in Africa and raised in both Africa and the U.S., he is a U.S. Army veteran and a graduate of the University of New Mexico. He is CEO of Savory Holistics and leads Deserts to Grasslands.

In this conversation:

• Root cause: Bretton Woods, cheap food for cities, and 82 years without hunger wars
• Why Brazilian beef lands at 19 cents a pound, and what 300,000 tons of imports do here
• How Brazil doubled its herd every seven years while the U.S. sells heifers for hamburger
• Holistic management vs what America heard as “chopsticks”
• Desertification, extractive policy, and why city-based ag leadership misses the ranch
• What a national policy looks like if it regenerates land instead of only harvesting it

#cattle #beef #ranching #agriculture #foodsecurity

The people writing the rules have never run the place.

Reagan said it in 1964. A little intellectual elite in a far-distant capitol can plan our lives for us better than we can plan them ourselves.

A published rule is not a finished job. Count the truck, the forest, and the kill floor. Not the memo.

They walked into 75 years of paper written by people who do not live in the backyard.

Subscribe if you work for a living and you are tired of rules written from a building.

I sat down with Ambassador Jamieson Greer, the United States Trade Representative.
As a rancher, I’ve watched unfair trade practices and one-sided deals hammer American agriculture for years. Greer has spent the last decade in the middle of the fight — first as Chief of Staff to Ambassador Lighthizer, then as the man now leading U.S. trade policy under President Trump.
We talk about what real reciprocity actually looks like, why American farmers and ranchers keep getting the short end of the stick, market access for U.S. ag products, and why a level playing field is non-negotiable if we want to keep families on the land and production in this country.