James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.

Why Rhoback?
Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding.
Explore Rhoback: www.rhoback.com

Research Included These Sources

• Rhoback: www.rhoback.com/pages/our-story
• G&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewear
• RocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faa
• The Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startup
• Washingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesome
• Change Climate: explore.changeclimate.org/brand/rhoback-inc

Other Sites Mentioned

• Shoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_Dog
• Christopher Reeve: en.wikipedia.org/wiki/Christopher_Reeve
• American Humane: www.americanhumane.org
• Reeve Foundation: www.christopherreeve.org

Connect with Matt Hertz

• LinkedIn: www.linkedin.com/in/hertz/
• Third Person: www.thirdperson.co

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

James and Jennifer are joined by Kevin Lawton, founder of The New Warehouse podcast and blog, which he launched in 2019 to bring awareness to the warehousing industry. With 13 years of experience in inventory control and operations management, Kevin has been involved in multiple new distribution center start-ups and is an adjunct professor at Rider University, teaching supply chain management.

Why Brightland?
Kevin discovered Brightland while touring a 3PL warehouse and was immediately drawn to its packaging design and branding. Seeing the products firsthand on the warehouse shelves sparked his interest in their visual appeal and packaging quality. This led him to explore the brand further, making it a natural choice for this episode’s unboxing.
Explore Brightland: www.brightland.co

Research Included These Sources

• Brightland: www.brightland.co/pages/about-brightland-olive-oil
• Entreprenista Podcast: www.entreprenista.com/podcast/redefining-the-food-industry-with-aishwarya-iyer
• New York Post: www.nypost.com/2021/09/14/brightland-olive-oils-review-why-theyre-worth-the-hype/
• Bristol Farms: www.bristolfarms.com/founders/mtf-aishwarya-iyer-brightland-olive-oil
• Food & Wine: www.foodandwine.com/brightland-duo-olive-oil-review-8757043
• Crunchbase: www.crunchbase.com/organization/brightland-3dd6

Curated Technology List

• Corso: www.corso.com

Other Sites Mentioned:

• Zingerman’s: www.zingermansdeli.com/events

Connect with Kevin Lawton

• Website: www.thenewwarehouse.com
• LinkedIn: www.linkedin.com/company/the-new-warehouse

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

This week James and Jennifer are joined by Hillary Hughes, Principal at Foster Garvey, a full-service law firm with 150 attorneys across six offices in the U.S. Hillary is a business, food & beverage, CPG, beauty & wellness, sports & entertainment, fashion & apparel, and technology attorney. She shares insights on legal considerations for consumer brands, including intellectual property, contracts, and the evolving landscape of ecommerce.

Why Loop Earplugs?
Hillary selected Loop Earplugs after a team brainstorming session, where a colleague suggested the brand for its innovative approach to noise protection. Initially unfamiliar with the product, she was intrigued by its stylish, functional design and the ability to modulate sound flow. The brand’s sleek aesthetic and growing popularity made it a compelling choice for review.
Explore Loop Earplugs: www.loopearplugs.com

Research Included These Sources

• Loop Earplugs: www.loopearplugs.com/pages/about-loop
• Loop Earplugs Founders Story: www.loopearplugs.com/blogs/blog/the-founders-story
• CNBC Make It: www.cnbc.com/2023/10/10/loop-earplugs-how-childhood-friends-startup-brings-in-millions.html
• Fast Company: www.fastcompany.com/91030352/loop-earplugs-most-innovative-companies-2024

Curated Technology List

• Narvar: www.corp.narvar.com

Other Sites Mentioned

• Loop Returns: www.loopreturns.com
• Jeff Kaiden: Summer Fridays with Jeff Kaiden

Connect with Hillary Hughes

• LinkedIn: www.linkedin.com/in/hillaryhhughes/
• Foster Garvey: www.foster.com/people-hillary-hughes

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com