Trust is one of the most important foundations of building a business, career, or life. In this episode of BUILD IT, BABY!, Penelope Bent explores why trust is more than a soft skill—it’s infrastructure. From consistency, integrity, transparency, and follow-through to the time it takes to build a real track record, she breaks down what makes people believe in you and what happens when that trust starts to disappear.

Penelope also looks at trust through leadership, recruiting, customer relationships, and partnerships, including a recent experience with an AI-generated sales call that made her question whether a company’s actions matched its promises. Then the conversation gets personal: What does it mean to trust yourself when you don't have all the answers? Penelope shares a real-time decision she's making around a dream she's carried for decades and the shift from needing to control the outcome to trusting herself to figure out what comes next. She also answers a listener question about whether you really need money before you can start building a business.

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BUILD IT, BABY! is a Rainy Day Production House original. Hosted by Penelope Bent and produced by Morgan Clymer. With music by Yuri Shemshishin and Oleksii Holubiev.

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