In this 10th anniversary special, ECB Level 4 Elite Coach Tom Flowers reflects on the highs, lows, and hard-won lessons of building TFCC from scratch.

Key highlights:

• The Leap of Faith: Quitting as a school head of cricket to start TFCC—and never looking back.
• Surviving COVID: How TFCC adapted (and thrived) during the toughest period for UK businesses.
• The "TFCC Pathway": Mentoring players from age 5 to county cricket—and why every kid deserves elite coaching.
• Unsung Heroes: Shout-outs to the clubs, coaches, and family who made it possible.
• The Fire Still Burns: Why transforming beginners into confident cricketers fuels Tom’s passion a decade on.

A must-listen for coaches, parents, and players who believe cricket changes lives.

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In this episode, Tom Flowers opens up to Charlie O’Brien from Switch Radio about his cricket journey—from being part of Leicestershire’s academy to starting his own coaching business. He reflects on the pressures of professional cricket, mental health struggles, and what it really takes to be a great coach. A candid, powerful conversation that’s a must-listen for players, parents, and aspiring coaches alike.

Tom Flowers Cricket Coaching was set up in 2015 to bring high-quality cricket coaching to Leicestershire, Rutland and the East Midlands. Since then, the founder of TFCC, Tom Flowers, has assembled a highly qualified team that delivers coaching at over 30 different clubs and schools across the region, all with a passion for one thing – improving local cricket.

Welcome to Season 3 of the Tom Flowers Cricket Coaching Podcast!

In this episode, ECB Elite Coach Tom dives into one of cricket’s biggest hidden challenges: why feedback systems are failing young players, from county pathways to private coaching. He breaks down:

• The "parent-coach trust gap" and how modern attitudes sabotage development.
• Why counties struggle with feedback (and who’s really to blame).
• TFCC’s simple fixes: Shared portals, calendars, and the "2 things about parents" rule.
• The rep cricket void: Why dropped players vanish for entire seasons.
• A landmark TFCC vs. Uppingham School game – and what it reveals about state-school talent.
• Whether you’re a player, parent, or coach, this episode is a must-listen to align cricket’s fractured development system.

Tom Flowers Cricket Coaching was set up in 2015 to bring high-quality cricket coaching to Leicestershire, Rutland and the East Midlands. Since then, the founder of TFCC, Tom Flowers, has assembled a highly qualified team that delivers coaching at over 30 different clubs and schools across the region, all with a passion for one thing – improving local cricket.