In the last episode of the season, Sean and Étienne look back at some of the key themes that emerged from the first season.

They talk about how entrepreneurship can be viewed more as a career than a one-time experience (02:56), the importance of having conversations in your market (08:34), how founders can evaluate if they’re making real progress (14:24), and why survival is the key (18:53). At the end of the discussion, they share lessons learned from the first season (21:49) and lay the foundations for a second season...

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© LeanB2B and SKMurphy

In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.

They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).

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Resource mentioned:

Working Capital: Assembling Your Team (Sean's new book)

© LeanB2B and SKMurphy

In this week's episode, Sean and Étienne talk about strategic networking. They discuss whether networking can still be an effective strategy in 2023 (1:01), the types of relationships founders should try to build (5:03), when networking is the right tool for the job (13:06), how to make sure you're getting results from networking (14:14), why follow-ups matter (20:36), how to prioritize your networking efforts (23:15), and the (limited) role tech should play in networking (24:18).

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Resource mentioned:

Working Capital: Assembling Your Team (Sean's new book)

© LeanB2B and SKMurphy