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Thriving Business

Thriving Business

De : Dr Kate De Jong & Sam Morris
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THRIVING BUSINESS

Business Insights to Help You Grow Your Business with Ease

We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.

© 2026 Thriving Business Direction Economie Management et direction
Épisodes
  • The Coach Trap: Why Copying Someone Else's Playbook Isn't Working for Your Business

    The Coach Trap: Why Copying Someone Else's Playbook Isn't Working for Your Business
    Sep 30 2026

    Send a question or message to Kate & Sam

    You see someone crush it with a group program, a membership or a $37 product, and you think that's what you should be doing too. We've both fallen into that trap.

    In this episode, Kate and I talk about why we pulled the pin on The Engine Room, our group program, after coming home from Bali completely wiped out. There was nothing wrong with the idea. We just didn't want to deliver it.

    We talk about:

    • Why someone else's success comes from their skills, personality and journey, not yours
    • How to use your energy to tell whether a business model's right for you
    • Group coaching vs online courses, and what we've chosen instead
    • Why coaching gets poor results when the foundation work hasn't been done first
    • Getting off the hamster wheel long enough to get clear on what you actually want

    If you're a coach, consultant or expert trying to work out which business model suits you, this one's for you.

    Grab our free AI workbook at thrivingbusinesspodcast.com while it's still free.

    Thriving Business Podcast 🌐Website: https://www.thrivingbusinesspodcast.com/

    Thriving Business Launchpad 🌐Website: https://www.thrivingbusinesspodcast.com/thriving-business-launchpad

    Connect with Your Hosts:

    Kate De Jong, PhD | Inspired Business

    🌐 Website: https://katedejong.com/

    📱 Instagram: @katedejong.inspiredbusiness

    ✉️ Email: kate@katedejong.com


    Sam Morris | The O8

    🌐 Website: https://www.theo8.com/

    📱 Instagram: @the_o8crew

    ✉️ Email: sam@theo8.com


    GET THE AI SETUP WORKBOOK

    🌐 https://www.thrivingbusinesspodcast.com/ai-setup-workbook
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    44 min
  • Full Disclosure - When the Truth Finally Comes Out

    Full Disclosure - When the Truth Finally Comes Out
    Sep 16 2026

    Send a question or message to Kate & Sam

    Full Disclosure: Business Pivots, Finding Your Alignment & What’s Next for Us

    In this candid episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris return from a month-long break for an open and honest "full disclosure" conversation. Fresh off their business retreat in Sanur, Bali, Kate and Sam reflect on the importance of creating spaciousness, listening to intuition, and making brave pivots when things no longer feel aligned in business.


    Key Discussion Points & Takeaways:

    • The Power of Spaciousness: Highlights from their 5-day Bali retreat on why slowing down and stepping out of daily operations allows essential recovery and expansive visioning to take place.
    • Full Disclosure on "The Engine Room": Why Kate and Sam made the decision to pull the pin on their planned program, The Engine Room, after recognizing resistance and misalignmen.
    • Human Design & Personal Alignment: How exploring Human Design helped Sam realize her natural wiring as a Generator—preferring behind-the-scenes consulting, systems, and tool creation over live group coaching.
    • Skill Sets vs. Energy Drivers: The crucial distinction between being skilled at something and being genuinely energized by it, plus how Kate and Sam balance their complementary strengths in leadership, marketing, and systems.
    • Pivots & Market Feedback: Why trying new offers that don't take off isn't a failure, but essential feedback that highlighted their audience's biggest demand: revenue generation and AI implementation.
    • What's Coming Next: The upcoming transition to the Business Launch Pad—a resource providing self-paced AI prompts across all quadrants of the Thriving Business Wheel.



    Thriving Business Podcast 🌐Website: https://www.thrivingbusinesspodcast.com/


    Connect with Your Hosts:

    Kate De Jong, PhD | Inspired Business

    🌐 Website: https://katedejong.com/

    📱 Instagram: @katedejong.inspiredbusiness

    ✉️ Email: kate@katedejong.com


    Sam Morris | The O8

    🌐 Website: https://www.theo8.com/

    📱 Instagram: @the_o8crew

    ✉️ Email: sam@theo8.com


    GET THE AI SETUP WORKBOOK

    🌐 https://www.thrivingbusinesspodcast.com/ai-setup-workbook


    GET YOUR FREE PASS TO THE ENGINE ROOM

    🌐 https://www.thrivingbusinesspodcast.com/the-engine-room


    NOTE - OUR WORKSHOPS AND RETREAT WILL BE BACK IN 2027!
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    52 min
  • The Advertising "Black Box" Myth: Why Your Ads Aren't Working (with Skip Wilson)

    The Advertising "Black Box" Myth: Why Your Ads Aren't Working (with Skip Wilson)
    Aug 19 2026
    Send a question or message to Kate & SamKate and Sam sit down with Skip Wilson, founder and CEO of DraftMedia Partners, and former VP of Digital Media at Clear Channel/iHeartRadio, for a deep dive into paid advertising: what it actually costs, when a business is genuinely ready for it, and why most people treat it like an unpredictable black box instead of a diagnosable system. Skip pulls back the curtain on demand-side platforms (DSPs), the most underused ad channel right now (OTT/CTV), how AI is already reshaping search and influencer marketing, and a customer lifetime value case study that completely reframes what "ROI negative" actually means.About our guest:Skip Wilson is the founder and CEO of DraftMedia Partners, a full-service paid advertising agency that started life as a SaaS forecasting tool (Direct Response Advertising Forecast Technology) before pivoting into hands-on execution — much of it white-label work behind other creative and digital marketing agencies. Before DraftMedia, Skip was VP of Digital Media at Clear Channel, which became iHeartRadio. Website: draftadvertising.com0:00 Podcast intro0:17 Episode opens, Kate and Sam welcome guest Skip Wilson (DraftMedia Partners)2:25 Today's topic: paid advertising, the channel people "either love or hate"6:26 The two schools of thought on when to start advertising — and why Skip says wait until you have capacity and know your customer's entry point10:36 How DraftMedia started as a SaaS forecasting tool before pivoting to full execution (and why two-thirds of its business is white-label)16:02 What a DSP (demand-side platform) actually is, in plain English21:31 The minimum ad budget rule of thumb: ~$1,000/month per tactic22:59 The Bojangles case study: why a "$6 ticket" that looked ROI-negative was actually a huge win once customer lifetime value entered the picture25:46 Is paid advertising coming to ChatGPT and other AI chat tools? (It's already here, and influencer marketing may get disrupted first)30:09 Skip's favorite advertising platform: why OTT/CTV (streaming TV) is the most underutilized channel for small business right now37:56 Apple Search and Apple Intelligence: why you'll soon need an "Apple Business Profile," not just a Google one40:28 Are Meta ads about to get more expensive? Skip's take on pricing plateaus and Meta's wearables (smart glasses) as a future ad channel46:54 Skip's closing insight: advertising isn't a black box, it's a series of steps, and why that reframe makes broken campaigns easy to diagnose54:15 OutroWhat you'll learn in this episodeWhy you shouldn't spend a dollar on ads until you can answer two questions: do you have the capacity to handle more business, and do you actually know who your customer is and how they first reach you (6:26)The "customer journey" framing Kate and Sam use with new businesses, and why advertising without it just scales the wrong thing faster (6:26)What a DSP (demand-side platform) actually is, and why DraftMedia calls itself a "DSP aggregator" that gives small businesses access to inventory (Hulu, Amazon's DSP, etc.) they'd normally be locked out of by high minimum spends (16:02)The rule-of-thumb minimum ad budget: roughly $1,000/month per tactic, and why running on two or three platforms means budgeting accordingly (21:31)The Bojangles case study: a $6 average ticket that looked disastrously ROI-negative — until customer lifetime value (a $300+/year loyalty customer) told the real story (22:59)Why Skip thinks OTT and connected TV (streaming) advertising is the most underutilized channel available to small businesses right now, and how it's been democratized away from being "network-television-budget only" (30:09)The real difference between YouTube pre-roll ads and YouTube TV (which counts as true CTV) (30:09–37:56)How AI is already showing up in advertising (ads inside ChatGPT and Gemini), why Google's move away from exact-match keywords is a response to longer, conversational searches, and why Skip thinks influencer marketing is the segment most likely to be disrupted first (25:46)Why small businesses will soon need to think about an "Apple Business Profile" the same way they think about Google Business Profile, as Apple rolls out its own search and Apple Intelligence (37:56)Skip's take on Meta ad costs plateauing, and the wildcard of Meta's wearables (smart glasses) becoming an ad channel (40:28)Skip's closing reframe: advertising isn't a mysterious black box — it's a series of steps, each with one job, and knowing that makes it easy to diagnose which piece is actually broken (46:54)DraftMedia Partners: https://draftadvertising.comThriving Business Podcast 🌐Website: https://www.thrivingbusinesspodcast.com/ Thriving Business Launchpad 🌐Website: https://www.thrivingbusinesspodcast.com/thriving-business-launchpadConnect with Your Hosts:Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @...
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    53 min
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