Every time someone uses an AI tool you built, somebody pays for it.

If you sell courses, programs, memberships or templates and you're thinking about putting AI inside them, this episode gives you five questions to answer before you do.

After our live AI Product Build Lab, the same pricing questions kept coming up, and we made some big pricing decisions at wAIv that week. I walk through the questions I asked myself, starting with the cost most creators never see: custom GPTs hid it, and a tool people access directly puts it on you.

The bigger question for you: if AI is part of what you deliver, have you decided what it costs, or is it just happening?

The 5 questions to ask before you sell AI:

• How long should someone have access to your offer?
• Can a low-ticket offer cover its own AI usage?
• What happens when the access window ends?
• Which of your offers need AI inside them at all?
• What happens when your heavy users show up?

Also in this episode:

• Why your custom GPT felt free and your next tool won't
• The utility meter running behind every AI tool
• How wAIv pricing ties to your growth

CHAPTERS

0:00 Somebody pays for every AI tool

1:40 What it means to be the tech engine

3:23 Inference cost in plain English

4:09 Why your custom GPT felt free

6:13 Question 1: how long should access last

8:27 Question 2: can a low-ticket offer carry AI

10:29 What we landed on for wAIv

12:00 Questions 3 to 5: before you build

13:10 Decide on purpose

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

🤖 Come build one live. Get into the AI Product Build Lab for a dollar with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1

🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

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