Year-end fundraising doesn't have to feel like a relay race where someone keeps moving the finish line.

In this episode of Kari's Confessions: A Nonprofit Exec Tells All, Kari Anderson walks through how to build a year-end campaign your team can actually run. You don't need a giant staff or a perfect database to do it.

Instead of a 23-item checklist, Kari breaks the work into five decisions:

1. What you're raising money for
2. Who you're talking to
3. How gifts will come in
4. What each person will do
5. How you'll keep the relationship going after December 31

You'll hear why a beautiful appeal can't rescue an unclear campaign. Kari explains how to segment donors so loyal supporters never get a generic "we need you now more than ever." She also shows how to give board members specific fundraising jobs in place of a vague "please share the appeal."

Kari also covers testing your giving page on a phone and planning Giving Tuesday and direct mail backward from the date donors actually see them. She closes with how to build your thank-you and donor stewardship plan before the first gift arrives.

The big idea: a campaign is a bridge. Your offer gives people a reason to cross. Your giving page makes crossing easy. Your follow-up meets them on the other side.

Subscribe for practical nonprofit leadership tools. Then share this episode with your board chair or development lead before year-end planning gets away from you.

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🌐 Website: https://inciteconsultinggroup.com
📬 Email: kari@inciteconsultinggroup.com
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