The Three Phases Every Brain Runs Through Before It Buys
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The Three Phases Every Brain Runs Through Before It Buys
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You're doing everything right — posting, messaging, showing up — and it's still going backward. Here's the part nobody tells you: it's not your effort. It's where you're putting it.
In this episode, Gen breaks down the three phases every buying brain must move through — in order — before anyone says yes. Most women in this business pour everything into the last phase (the information) and wonder why nobody moves. The problem isn't your audience size. It's that you're skipping the two phases that make her care in the first place.
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