Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.

Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?

Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!

https://www.amazon.co.uk/dp/1804091324

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Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.

With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.

Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops.

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Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.

Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops.

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