In this episode of The Stash Cast, Logan Freeman shares how he’s redefining the way commercial real estate deals get done. With over $400M in transactions, Logan is not just a broker—he’s a marketer, operator, and elite performer. He breaks down his innovative “Spotlight Strategy” for launching deals like product campaigns, using omnichannel marketing, AI tools, and transparency to generate maximum exposure and drive results.

We also dig into how Logan manages a diverse portfolio of multifamily, retail, industrial, and boutique short-term rentals, why he believes the CRE thaw is finally here, and how he designs his days around $10,000/hour tasks, cold plunges, and asymmetrical bets.

This is a masterclass in modern brokerage, mindset, and maximizing efficiency in both life and business.

Key takeaways:

* How to launch a CRE deal like a tech product

* The role of AI and data in cutting through information overload

* Managing STRs at scale without sacrificing guest experience

* Tracking high-leverage KPIs for CRE success

* Building daily systems to win long-term

In this episode of The Stash Cast, we sit down with Wyatt, founder of Apsis Labs, a dev shop built for startup founders navigating the early stages of building their product.

Wyatt shares the story of how Apsis Labs started from a simple idea between friends and grew into a trusted partner for startups in PropTech, HealthTech, and regulated industries. We dig into:

* Why non-technical founders often waste time and money on the wrong tech

* The limitations of AI tools and offshore development

* What makes a great product partner in the early stages

* How long-term relationships and founder-fit drive better outcomes

Whether you’re building your first MVP or figuring out product-market fit, this episode will give you clarity on how to launch the right way—with the right people.

🔗 Learn more about Apsis Labs: https://www.apsislabs.com🎧 More episodes at: https://www.thestashcast.com

Vidar Hokstad is a Norwegian technologist, entrepreneur, and DevOps consultant with over 30 years of hands-on startup experience. From launching one of Norway’s first internet service providers at 19 to building tablet computers years before the iPad, Vidar has been at the forefront of tech innovation — and has the scars to prove it.

In this candid conversation, Vidar shares hard-earned lessons from bootstrapping companies, enduring legal battles, navigating venture capital, scaling too early, and getting diluted to near zero. We also explore the myths around “8-figure exits,” why founders often miss the bigger picture, and why he’s now focused on building leaner, more resilient startups.

Vidar offers a rare inside look at the transition from founder to funder, the evolving role of AI in engineering, and how DevOps and automation are transforming how tech businesses scale. Whether you’re launching your first startup or leading your fifth, this episode is full of real insights for the long game.