The Speaking Shift: From "High Value Expert" to Transformational Experiences
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"Value" and Information used to convert to customers. Now it is not enough to get people to even show up. If you speak for a living whether on stages, on podcasts, on webinars, on masterclasses, your audience trusts you less than they used to. Not because you're worse. Because AI has made everyone suspicious of everything. In this episode I am sharing what I learned from showing up at a live event for speaker training, plus what I noticed after watching ten different live shows back to back to learn the small, specific things creators are doing to keep people in the room, build trust in an AI-skeptical audience, and convert without ever pretending to be "the expert."Side note: We also talk about how gurus have been manufacturing imposter syndrome to keep people buying.
You'll learn:
Why trust has hit an all-time low thanks to AI content and why showing up live (even just in audio) is the fastest way to rebuild it and increase conversions.
The difference between teaching from expertise vs. teaching from experience, and why the second one converts better.
8 practical "transformational experience elements" other creators are using to emotionally connect to their audience to create raving fans, not just followers. Everything from environment and sound design to pivoting your content live based on who's in the room.
Why "I don't compare, I prepare" changed how I think about presentation prep as someone who is still growing their public speaking skills.To get this weeks weekly free resource with exercise, message me her bossfaithc.substack.com
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