In this episode of Soundcentric, host Adam Dash sits down with Gabe P, the founder of On The Radar, to break down how one freestyle platform grew into a global cultural force. Gabe dives into the importance of freestyles as hip-hop education, how artists are actually discovered and selected, and what separates those who capitalize on their moment from those who waste it. The conversation explores the business behind viral freestyles, the role of the internet and memes in breaking artists, and how On The Radar built trust with artists while expanding worldwide. A must-listen for rap fans, creators, and anyone curious about how culture, creativity, and strategy intersect in today’s music industry.

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Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - intro

00:02:15 - How Gabe feels having made a new cultural landmark within hip-hop

00:04:45 - Using the color green in all OTR branding and other people copying it

00:05:45 - How Gabe decided to format OTR to differentiate from Sway, Funk Flex, and other freestyle shows

00:07:45 - Some of the hardest OTR’s to record

00:09:20 - The importance of freestyles for hip-hop

00:16:00 - Do people pay to get on OTR?

00:17:45 - Why Gabe decided to release the freestyles on DSPs?

00:21:00 - Why Gabe has more than just rap artists and American artists on OTR

00:23:00 - How artists can capitalize on their moment after appearing on OTR

00:29:45 - Does OTR allow artists to rap on famous beats

00:31:20 - The OTR X Kai Cenat linkup

00:38:00 - How artists get on OTR and the importance of artists being visible online

00:42:40 - Tips for artists

00:45:00 - Gabe’s dream freestyle cypher

00:49:00 -How Gabe has time to listen to new artists

00:52:00 - Who we are listening to right now

00:54:00 - Closing thoughts

In this SoundCentric episode, Adam and Trent Josiah dive into the nuts and bolts of booking shows—from organic connections and managers to why timing and having your “ducks in a row” matters—then geek out on live performance, swapping best-ever concert memories (J. Cole, Kendrick, Little Brother) and why leaving everything on stage beats being too cool to perform; they also debate the greatest rap voices (ODB, 2Pac, Chance, JAY-Z, J. Cole), celebrate the comeback of freestyles (On The Radar, Hot 97, Funk Flex moments), and unpack the power of tight artist-producer chemistry in building a signature sound.

Twitter: https://twitter.com/soundcentricmus

Instagram:https://https://www.instagram.com/soundcentricmusic/

Tik Tok: https://www.tiktok.com/@soundcentricmusic

Facebook: https://www.facebook.com/SoundCentricmusic

Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - Intro

00:01:30 - How do rising artists actually get shows booked

00:02:45 - Making connections with other artists

00:04:30 - How Trent found his manager and built his team

00:06:30 - Making the decision to move from North Carolina to LA for music

00:12:30 - What is the LA scene actually like

00:15:45 - the important of concerts, live events, and making a community

00:18:30 - Our favorite concerts ever

00:23:20 - Why Outkast means more to people in the south

00:27:00 - The greatest rap voices ever

00:30:50 - The resurgence of freestyles in hip-hop with Kai x OTR

00:33:40 - Best freestyles of all time

00:37:00 - the benefit of linking up with one producer

In this episode of the SoundCentric Podcast, Adam sits down with Hadji Gaviota for a deep dive into the realities of touring as an independent artist. Fresh off his cross-country run on “The Blind Tour” with Damag3 and Rob Apollo, Hadji breaks down the grind behind the scenes — from sleeping on couches and eating gas-station meals to discovering how to actually make money on the road. The two unpack the economics of merch, the creative strategies behind tour budgeting, and the lessons learned from performing 13 shows in three weeks. Beyond the financials, Hadji reflects on the emotional highs of meeting fans in person and the importance of building an authentic live presence. This conversation paints a full picture of the unglamorous but rewarding hustle of modern touring — a must-listen for any rising artist trying to hit the road the right way.

Twitter: https://twitter.com/soundcentricmus

Instagram:https://https://www.instagram.com/soundcentricmusic/

Tik Tok: https://www.tiktok.com/@soundcentricmusic

Facebook: https://www.facebook.com/SoundCentricmusic

Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - Intro

00:02:30 - What it’s actually ike to be an opener on a nation wide tour

00:06:00 - How artists make money on touring and the importance of having good merch

00:12:00 - A quick Kanye tangent and the importance of humor in hip-hop

00:17:15 - The reality of touring

00:20:30 - Hadji’s pre-show ritual

00:25:15 - Our favorite openers of all time and what makes a great opener

00:29:30 - The issue with artists who don’t have easy to search names

00:37:00 - What its like rapping on On the Radar and how artists can standout in their marketing

00:43:15 - How Hadji formed Elmjack and why they decided to have their dads act as the lead artists

00:51:00 - Closing thoughts