Jess Cerra started her journey on a bike, racing at the professional level for 12 years, but she didn't stop there. She turned her understanding of performance and flavor into JoJe Bar, the Cooke-soft energy bar that's now fueling endurance athletes across the country. Today she is now the VP of Prodct and Community Development at Alete Active Nutrition.

To try SaltStick products go here: https://aletenutrition.com/pages/saltstick

use promo code: SEGMENT for 20% off

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

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Versus Tires: ⁠www.versustires.com⁠ (http://www.versustires.com/)

TASCO MTB Apparel 15% off

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Spy Optic: https://www.spyoptic.com/

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Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

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Mother Earth Brew Company:

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PelliBikeCare:

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Strong Coffee: 15% off

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Or use promo code SEGMENT15 at checkout.

To become a Podcaster for Free try this link: ⁠https://streamyard.com/pal/c/4674191405613056⁠

PHAT Lids: ⁠https://www.phatlids.com/⁠

Use promo code SEGMENT to get 10% off at checkout.

SALTSTICK ⁠https://aletenutrition.com/pages/saltstick⁠

Use promo code SEGMENT to get 20% off

Elias is a trail builder, MTB free rider and an all around great guy. Local to the trails of Sycamore Elias has become and advocate for the trails and an ambassador for brands like Jenson USA, Spc 9 Sunglasses, and Leatt.

On this episode we get to sit down and talk to the Shimano 7. Local kids in the area with dreams of a World Title on their mind. Once you get to meet them you can start to understand how professional and serious they are taking our sport to the next level.

Riders: CJ Figueroa

Dylan Lee

Stu Barela

Mikah Figueroa

Micah Jones

Rainy Wyman

Malik Wyman

Special thank you to Milo from OC Bike Works for making this episode possible.

Support for the Segment Podcast are brought to you by:THE SEGMENT / DISCOUNT CODES / SUPPORTERSYT Industrieshttps://us.yt-industries.com/Etnies MTB Shoes: Promocode TheSegment30https://etnies.com/collections/bike-mtb Versus Tires: www.versustires.comTASCO MTB Apparel 15% offhttps://tasco-mtb-2.kckb.st/3bb12b05Promo Code: SEGMENT24 Spy Optic: https://www.spyoptic.com/Promo code SEGMENT20 20% off your purchaseKapu CoffeePurchase "The Sender" here: https://kapucoffee.com/pages/segment25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.https://msbfoundation.org/Kali Protectiveshttps://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502Promo Code Segment25Mother Earth Brew Company: https://www.motherearthbrewco.com/PelliBikeCare: https://www.pellibikecare.com/Strong Coffee: 15% off https://strongcoffeecompany.com/?ref=Segment30Or use promo code SEGMENT15 at checkout. To become a Podcaster for Free try this link: https://streamyard.com/pal/c/4674191405613056PHAT Lids: https://www.phatlids.com/Use promo code SEGMENT to get 10% off at checkout. Reads for Podcast: YT Industries was founded by Markus Flossmann in 2008 YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. YT bikes are distinguished by high quality for an exceptional price. Head to yt-industries.com to find your Young Talent, and Live Uncaged."Mother Earth has been producing award-winning beers since 2010. Check out their beer finder at findmotherearthbrewing.com or visit one of their tap rooms in Socal and Idaho. Pelli Made and headquartered in Boulder, Colorado, PELLI specializes in advanced bike cleaning and protection. PELLI line has been designed to clean, protect, and maintain bikes with formulas purpose-built for bikes – no more soapy water in a fancy bottle. With the industry’s first RideRepel graphene protection for bikes, PELLI allows anyone to make bike maintenance faster, easier, and safer so you can CLEAN LESS, RIDE MORE. VERSUS TIRES Join the stoke. With the accordian walls that conform to the surface to give you ultimate grip while getting styling you out by offering colors to your ride. TASCO- Get on board with the TASCO stoke. MTB apparel made by riders for riders. ETNIES- Built by skateboarding in 1986 and still leads the way in action sports and now including MTB. Strong Coffee: Welcome to STRONG Coffee, a brand built for those who strive to reach their natural greatness. It's not just a coffee; it's a movement. S.T.R.O.N.G. stands for Striving To Reach Our Natural Greatness, and that's what we're all about.We understand the power of coffee and the drive to get things done. That's why we've crafted the world's premier on-the-go coffee drink mix, a game-changer in the coffee and supplement arena. STRONG Coffee delivers a specialty coffee experience in a healthy, ready-to-use powder. Packed with instant organic coffee, grass-fed collagen protein, and MCT oil powder, it fuels your mind and body, letting you channel your energy into what truly matters.No brewing. No blending. No BS.Embrace the STRONG lifestyle and fuel your potential. Get ready to sip, savor, and conquer. Elevate your coffee experience with Strong Coffee – where greatness meets your mug. Act now and optimize your daily ritual!