Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr.

Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about:

• Her role as the "funny voice" in the TikTok comments
• How to handle talking to a much younger audience.
• What is a "trend" vs just a funny video that some has made.
• Can you teach someone to be funny online?

And so much more!

Follow Georgie on LinkedIn - https://www.linkedin.com/in/georgie-burr-072b33226/

Follow Simon on LinkedIn - https://www.linkedin.com/in/simoncaine/

Hosted on Acast. See acast.com/privacy for more information.

Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts.

We also talked about being one of the first employees at the mega agency Coolr and why he left to go freelance.

Please do share the pod with one person you think would get some value out of it, it really helps more than you know.

Follow Parker on LinkedIn - https://www.linkedin.com/in/jamesparker03/

Follow Simon (the host) on LinkedIn - https://www.linkedin.com/in/simoncaine/

Hosted on Acast. See acast.com/privacy for more information.

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals.

Let's jump in her career, learn how to find the best brand deals and how YouTubers are dealing with creator economy problems in 2026.

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Lori Smith on LinkedIn - https://www.linkedin.com/in/lori-smith-21307214b/

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - you're here.

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.