When people brag about going viral, my first question is always: great, but how many of them are actually on your email list? That’s why I had to bring Rachel Traxler onto the show. To me, she’s the funnel girl of the photography industry, and she’s never once felt salesy doing it.

Rachel left her job at the Mayo Clinic cancer center to go full-time in photography in 2017, with no plan B. Her first step into education was a simple wedding party posing guide. Today she runs a 12-month coaching program that she’s been filling for five and a half years. Her big point: visibility means nothing if there’s nowhere for people to go next.

In this episode, we cover:

• Why Rachel was scared to start teaching, and the comment that changed her mind (her grooms loved it)
• How she found her niche in funnels, sales and lead generation
• Why one signature offer beats a menu of courses
• How a quiz with four results can run four custom funnels to one big offer
• Her Instagram setup: pinned posts that act as funnels, highlights that convert, and a 3-story series you can run every week
• How to talk about your freebie without saying its name (and without feeling salesy)
• What podcast hosts really want to see in your pitch

If you’re thinking about pivoting into education, or you have a freebie nobody seems to download, this one will give you a plan.

Find Rachel at www.racheltraxler.com/links or @racheltraxler on Instagram.

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Download the "Just Launch Guide" for anyone wanting step by step checklist on launching their first course.

For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family

I used to give talks where everything was on my slides. Every bullet, every stat, every full sentence. People complimented the deck, not me. Then Heather McGuigan showed up to my mastermind and changed how I think about presenting.

Heather is a professional theater actor and accent and public speaking coach based in Stratford, Ontario. Her big point: knowing your content and being a good speaker are two separate skills. If you’re losing the room, it’s not a knowledge problem. It’s a craft problem, and it’s fixable.

In this episode, we cover:

• The three biggest mistakes new speakers make (I was guilty of at least two)
• What to do before your next talk that has nothing to do with your slides
• Pace, hands, and why you’re yawning onstage
• Mics, scouting your venue, and why you should sit in the worst seat in the house
• Heather’s three questions to ask before every talk: What do you want? Why do you want it? What do you want the audience to do when it’s over?

If you teach, speak, or present in any way, this one will change how you show up on your next stage.

Find Heather at www.speakeasywithheather.com or @speakeasywithheather on Instagram.

Follow Noella Andres on Instagram

Join the Re.Invent Facebook Community

Download the "Just Launch Guide" for anyone wanting step by step checklist on launching their first course.

For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family

What if growing your audience didn't depend on showing up on Instagram every single day?

In this episode, Noella sits down with ads strategist Brooklyn Grotte, who turned $5 a day into an email list of over 6,000 people and scaled a photography studio, a coaching business, and now a full agency serving seven and eight-figure clients. It all started from a place of panic: $20K in debt, six months without a single client, and $8K paid to an agency that delivered zero leads.

For creatives pivoting into education, this conversation is a powerful reminder that you don't need a big budget or a massive following to fill your courses, workshops, and mentorships. What you need is a freebie people actually want, a list you truly own, and the consistency to show up for it one small step at a time.

Noella and Brooke also unpack why leads beat followers, what a pixel actually is and why you should install it now, why running straight for the sale is the most expensive way to start, and how to know when you're truly ready to spend real money. This episode is for photographers and educators ready to step off the hamster wheel and build a business that doesn't depend on being chronically online.

"You don't have to choose between organic and ads. You marry them."

To learn about the $5 a day challenge, click HERE

Follow Brooklyn HERE

Try Try Flodesk & Get 25% off, click HERE

Follow Noella Andres on Instagram

Join the Re.Invent Facebook Community

Download the "Just Launch Guide" for anyone wanting step by step checklist on launching their first course.

For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family

What if your ambition is not the problem, but your business simply needs more support?

In this episode, Noella sits down with Mandy Balak, author of Chasing Enough: The High Achiever’s Guide to Sustainable Success, to explore how ambitious entrepreneurs can continue building big things without sacrificing themselves along the way.

For creatives pivoting into leadership, this conversation is a powerful reminder that creating courses, mentorships, events, workshops, and passive-income offers can open the door to more impact, creativity, and freedom. The key is building that next chapter intentionally, with the right capacity, systems, support, and business model behind it.

Noella and Mandy also unpack how to trust your vision, separate ambition from the need to prove yourself, and stop carrying every responsibility simply because you are capable of doing it. This episode is for creatives and entrepreneurs ready to grow beyond client work and build a business designed to support both their goals and the life they want.

"The leaders who pause win. Strategic thinking requires white space."

You can snag Mandys book HERE

Follow Mandy on Instagram

Follow Noella Andres on Instagram

Join the Re.Invent Facebook Community

Download the "Just Launch Guide" for anyone wanting step by step checklist on launching their first course.

For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family

Welcome to Re.Invent, the podcast for photographers.

I’m Noella Andres, and I’m obsessed with business, marketing, strategy, and helping photographers navigate the messy, magical, and often misunderstood path of building a career as a speaker, leader and educator in the photography space. From working behind the curtain with top educators, brands, and event hosts, I bring you honest conversations, tried-and-true strategies, and insights from brilliant voices across the industry who are doing it differently.

So grab a cup of coffee (or a margarita—no judgment here) and join me every second Tuesday as we chase our wildest dreams together.

Follow Noella Andres on Instagram

Join the Re.Invent Facebook Community

Download the "Just Launch Guide" for anyone wanting step by step checklist on launching their first course.

For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family