In this episode of The Purposeful Strategist, Belden Menkus speaks with Helen Drayton, CEO of Penningtons Manches Cooper LLP, a full-service UK and international law firm with more than 300 years of history. With offices across the UK, Europe, and Asia and FY25 revenue of £120 million, the firm is focused on purposeful growth, guided by its ambition to become ‘the most human law firm.’

Helen shares how she is leading the firm through evolving client expectations, all while keeping people, values, and sustainability at the core of the firm’s decision-making. Helen also shines light on how the firm is thoughtfully integrating AI and aligning its three-year strategic plan around what clients truly value.

In their conversation, they explore:

· How ‘the most human law firm’ became the organising ambition for Penningtons’ strategy and culture.

· The role of Project Alaska in defining the firm’s values and identity.

· Why strong foundations –brand, collaboration, innovation—drive sustainable commercial performance.

· How the firm is integrating AI to support quality, sustainability and client value.

· Why authenticity, accessibility, and trust sit at the heart of Helen’s leadership.

· How the firm is shaping its long-term strategy following the Thomas Cooper merger.

Penningtons Manches Cooper: https://www.penningtonslaw.com/

Menkus & Associates website: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus, Managing Director of Menkus & Associates, works with CEOs and senior leaders to align their strategy and purpose. Working with organisations where leadership is shared rather than centralised, Belden's work is defined by intellectual clarity, collaboration, and a commitment to practical results. Drawing on his experience at McKinsey & Company and decades spent advising complex organisations, he supports mid-sized institutions—particularly law firms and membership bodies—as they navigate strategic inflexion points and build enduring value during periods of uncertainty.

He is a public speaker and strategic thinker with a wide intellectual range, bringing together business insight, historical perspective, and cultural curiosity—combining the instincts of a consultant with those of a historian and an explorer of ideas. In addition to consulting, he hosts The Purposeful Strategist, a weekly podcast discussing how business leaders themselves bring purpose into real strategic action.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Douglas McCormick, Chief Executive Officer of Pegasus Group — one of the UK’s leading independent multidisciplinary development consultancies, bringing together planning, design, environment, infrastructure, and heritage. Since stepping into the role in 2024, Douglas has guided Pegasus through a period of strategic growth, building scale and capability while preserving what makes the firm distinctive: its boutique feel, deep expertise, and exceptional people.

Douglas shares how Pegasus is expanding its services, strengthening its influence across the built environment, and growing client relationships that endure beyond any single individual. He reflects on the challenge of balancing creative ambition with commercial discipline, and how clarity of purpose acts as an anchor for decision-making.

In their conversation, they explore:

• How to scale a thriving specialist consultancy without losing its character or values.
• Why purpose must define strategic boundaries, investment choices, and behaviour.
• How to balance design creativity, client ambition, and return on investment.
• Why “people buy people” — and how culture, trust, and listening sustain growth.
• How to create places people love to be in, from community spaces to service stations.
• The role of courage, generosity, and assertive conversations in leading through change.

Pegasus Group: https://www.pegasusgroup.co.uk/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus, Managing Director of Menkus & Associates, works with CEOs and senior leaders to align their strategy and purpose. Working with organisations where leadership is shared rather than centralised, Belden's work is defined by intellectual clarity, collaboration, and a commitment to practical results. Drawing on his experience at McKinsey & Company and decades spent advising complex organisations, he supports mid-sized institutions—particularly law firms and membership bodies—as they navigate strategic inflexion points and build enduring value during periods of uncertainty.

He is a public speaker and strategic thinker with a wide intellectual range, bringing together business insight, historical perspective, and cultural curiosity—combining the instincts of a consultant with those of a historian and an explorer of ideas. In addition to consulting, he hosts The Purposeful Strategist, a weekly podcast discussing how business leaders themselves bring purpose into real strategic action.

In this episode of The Purposeful Strategist, Belden Menkus speaks withJim Islam, Chief Executive Officer of OneFamily, one of the UK’s leading financial mutuals. With a 50-year history and 1.5 million customers, OneFamily exists to inspire better futures—helping individuals and families build long-term financial resilience through inclusive savings, investment, and protection products.

Jim shares how OneFamily has reinvented itself while staying true to its founding purpose—diversifying its offerings, investing in technology, and redesigning customer experiences to make long-term financial products more accessible for new generations. He reflects on the challenge of leading transformation in a sector built on trust and long time horizons, and why collaborative strategy, people-centred innovation, and cultural alignment are essential to sustainable change.

In their conversation, they explore:

· How mutuals and purpose-led organisations are experiencing a cultural resurgence.

· Why deeply collaborative strategy-building creates genuine buy-in during transformation.

· How people-centred process design can drive innovation across an entire sector.

· The role of financial institutions in enabling social mobility and long-term resilience.

· How to adopt new technologies, including AI, without compromising customer trust.

· Why a possibilist mindset is essential for leadership in periods of uncertainty and change.

One Family: https://www.onefamily.com/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus, Managing Director of Menkus & Associates, works with CEOs and senior leaders to align their strategy and purpose. Working with organisations where leadership is shared rather than centralised, Belden's work is defined by intellectual clarity, collaboration, and a commitment to practical results. Drawing on his experience at McKinsey & Company and decades spent advising complex organisations, he supports mid-sized institutions—particularly law firms and membership bodies—as they navigate strategic inflexion points and build enduring value during periods of uncertainty.

He is a public speaker and strategic thinker with a wide intellectual range, bringing together business insight, historical perspective, and cultural curiosity—combining the instincts of a consultant with those of a historian and an explorer of ideas. In addition to consulting, he hosts The Purposeful Strategist, a weekly podcast discussing how business leaders themselves bring purpose into real strategic action.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Joe Seddon, Founder and CEO of Zero Gravity — a mission-driven technology company helping talented students from low-income backgrounds reach elite universities and careers. What began with the last £200 of Joe’s student loan has become a fast-scaling organisation of 25 colleagues, more than 40 enterprise partners, and over 15,000 students supported into higher education.

Joe explains how Zero Gravity has reimagined a sector traditionally dominated by charities by building a new commercial model. Through a mobile-first platform that turns university preparation into a habit, the company partners with institutions to identify exceptional talent, while generating data that shows where ability is being overlooked. Joe reflects on how entrepreneurial discipline and knowing what not to do have enabled the organisation to scale impact without scaling its team.

In their conversation, they explore:

· How a for-profit model can unlock new incentives for social change.

· What it means to compete for young people’s attention against major consumer platforms.

· Why collecting data early enables future breakthroughs.

· How impact and organisational growth are not the same thing.

· How technology can scale opportunity with precision — and change lives at scale.

Zero Gravity: https://www.zerogravity.co.uk/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus, Managing Director of Menkus & Associates, works with CEOs and senior leaders to align their strategy and purpose. Working with organisations where leadership is shared rather than centralised, Belden's work is defined by intellectual clarity, collaboration, and a commitment to practical results. Drawing on his experience at McKinsey & Company and decades spent advising complex organisations, he supports mid-sized institutions—particularly law firms and membership bodies—as they navigate strategic inflexion points and build enduring value during periods of uncertainty.

He is a public speaker and strategic thinker with a wide intellectual range, bringing together business insight, historical perspective, and cultural curiosity—combining the instincts of a consultant with those of a historian and an explorer of ideas. In addition to consulting, he hosts The Purposeful Strategist, a weekly podcast discussing how business leaders themselves bring purpose into real strategic action.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Jay Shen, Founder and CEO of Transreport, the purpose-driven technology company reshaping accessibility in travel. What began as a single conversation about inequality has grown into the Passenger Assistance app—now used across the UK rail network, recognised as one of the most accessible apps on iOS, and forming the foundation of Transreport’s rapid international expansion.

Jay shares how Transreport’s mission—to remove barriers and make travel work for everyone—drives both the company’s product design and its culture. He reflects on the importance of involving people with lived experience at every stage, why accessibility can’t be an afterthought, and how balancing innovation with thoughtful design creates technology that genuinely improves lives. From navigating the complexities of 24 UK rail systems to adapting the platform for Japan, Jay offers an inside look at building a scalable, global model for inclusive travel.

In their conversation, they explore:
• The origin story behind Transreport and the inequality that sparked its creation.
• How a hybrid B2C/B2B model maximises customer experience and operational value.
• Why lived-experience users play a central role in product development.
• The trade-offs between speed of innovation and accessible design.
• How Transreport adapted its platform for Japan’s transport systems and communities.
• The potential for AI to transform accessibility and rethink how disabled people interact with technology.
• Why mission-aligned investors matter for long-term stability and purpose.
• How prioritising accessibility ultimately creates better experiences for all passengers.

Interested in learning more?

Transreport: https://transreport.co.uk/

Menkus and Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Daniel Hayter, Managing Director and Vice President for Europe at Axiom Law, the global pioneer of flexible, on-demand legal talent. With more than 3,500 legal departments supported worldwide—and over 1,500+ legal professionals in Europe alone—Axiom is reshaping how in-house teams resource, scale, and adopt new technologies.

Daniel shares how he’s helping steer Axiom through a rapidly evolving legal landscape shaped by economic pressures, technological disruption, and changing expectations from legal talent. He discusses Axiom’s four-pillar model, their ability to pilot and deploy AI tools at pace, and why flexibility is no longer “alternative” but increasingly the norm.

In their conversation, they explore:
• How Axiom’s strategy sits at the intersection of economic reality, technology disruption, and talent evolution.
• Why flexibility is becoming the default model for in-house legal teams—and what this means for the profession.
• The biggest misconceptions law leaders have about AI, and why organisational readiness matters more than tool selection.
• How Axiom uses rapid piloting, data, and client feedback to drive innovation and value.
• What it will take for legal leaders to seize the current moment of turbulence as an opportunity rather than a threat.

Axiom: https://www.axiomlaw.com/en-gb/

Menkus and Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Jeremy Butler, Chief Executive Officer of King Edward VII’s Hospital—one of London’s most prestigious independent hospitals, known for its exceptional care and longstanding charitable mission supporting veterans. Since taking on the role in early 2025, Jeremy has led the hospital through a period of strategic renewal, balancing clinical excellence with sustainability and purpose as it enters a new phase under Bupa ownership.

Jeremy shares how the hospital is modernising its model while protecting what makes it distinctive: its ethos of compassion, equity, and service. He reflects on the challenges of sustaining a legacy institution in a rapidly changing healthcare landscape, and how clarity of purpose, consistent leadership, and trust form the foundation for meaningful transformation.

In their conversation, they explore:
• How to lead legacy organisations through change without losing their soul.
• Why clarity of purpose drives effective strategy and execution.
• How to align operational rigour with humanity and kindness in leadership.
• The importance of trust, mentorship, and consistency in building strong teams.
• How to ensure innovation solves real problems and delivers measurable value.
• Why supporting people to grow—both within and beyond the organisation—strengthens culture and impact.

King Edward VII’s Hospital: https://www.kingedwardvii.co.uk/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.

In this episode of The Purposeful Strategist, Belden Menkus speaks with Anthony Osijo, CEO of Bboxx, a data-driven super platform that transforms access to essential services across Africa. From clean energy and cooking to e-mobility and smartphones, Bboxx connects millions of people to the infrastructure that powers opportunity and improves quality of life.

Since joining in 2022 to lead the company through a strategic reset, Anthony has guided Bboxx into a new phase of sustainable growth—expanding across multiple African markets, strengthening partnerships with governments and investors, and embedding advanced technology and AI into its operations. Drawing on over two decades in global finance, he shares how commercial discipline and purpose can work hand in hand to create scalable impact.

In their conversation, they explore:
• How Bboxx’s “super platform” model integrates technology, finance, and community partnerships.
• Why bridging the gap between impact, change, and financing is essential for lasting development.
• The importance of structuring purpose-driven ventures for financial sustainability.
• How subsidies and partnerships with governments in Nigeria and Rwanda are expanding access.
• The multiplier effects of energy access—from education to agriculture and healthcare.
• Why Anthony believes in creating “impact credits” for saving lives.
• How redefining what success looks like can unlock new models of growth and inclusion.

Find more about Bboxx here: https://www.bboxx.com/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.