Épisodes

  • Mistakes people make when starting a website project

    Mistakes people make when starting a website project
    Jun 11 2020
    I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
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    13 min
  • The Uncertainty Principle In Marketing

    The Uncertainty Principle In Marketing
    Jul 2 2019
    The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.
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    12 min
  • What is a strategist?

    What is a strategist?
    Jun 25 2019
    Quotes on what a strategist is and what makes for good strategy.
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    18 min
  • Value Proposition Canvas

    Value Proposition Canvas
    Jun 11 2019
    A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/
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    19 min
  • Ad Agencies vs Management Consultants

    Ad Agencies vs Management Consultants
    Oct 12 2018
    Ad Agencies vs Management Consultants by Peter Thomson
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    22 min
  • Marketing vs Design

    Marketing vs Design
    Nov 7 2016
    The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem.
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    13 min
  • How Value Your Intellectual Property

    How Value Your Intellectual Property
    Oct 24 2016
    How to value the intellectual property generated by a design project by comparing your product to similar products.
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    9 min
  • Accounting for Innovation

    Accounting for Innovation
    Oct 20 2016
    Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design.
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    9 min