https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Darren Shaw, founder of Whitespark, to explore how AI is transforming local search and what it means for businesses trying to rank in Google.

Darren shares insights from over 20 years in local SEO, including how traditional ranking signals like reviews, citations, and proximity are being reinterpreted by AI-powered systems. We dive deep into review strategies, semantic SEO, citation optimization, and how tools like AI-driven maps and Ask Maps are reshaping visibility.

If you're a local business owner, marketer, or SEO professional, this episode is packed with actionable strategies to help you stay ahead in an AI-first search landscape.

🚀 In This Episode
• 🧠 How AI is rewriting traditional local SEO ranking signals
• ⭐ Why review recency and consistency matter more than ever
• 📍 The hidden risks of removing your Google Business Profile address
• 🔍 How AI uses reviews as training data for search results
• 🧾 The power of citation optimization and semantic triples
• 📊 What “review diversification” means and why it’s critical
• 🤖 How Ask Maps and AI interfaces are shaping local discovery
• 📸 Using images and content strategically for AI visibility
• 🧩 Why niche specialization can outperform larger competitors
• 🛠️ The evolving role of SEO tools in an AI-driven future

This episode breaks down the future of local SEO and gives you a practical roadmap to adapt your strategy for AI-powered search.

🛠️ Tools & Resources Mentioned
• Darren Shaw on LinkedIn → https://www.linkedin.com/in/darrenshawwhitespark/
• Whitespark Local SEO Tools → https://whitespark.ca/
• Whitespark Reputation Builder → https://whitespark.ca/reputation-builder/
• Local Ranking Grid Software → https://whitespark.ca/local-rank-tracker/
• 2026 Local Ranking Factors → https://whitespark.ca/local-search-ranking-factors/

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💬 What’s YOUR biggest challenge with AI and local SEO right now? Drop a comment below—we’d love to hear your thoughts!

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT.

They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates.

If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss.

🔍 In This Episode
• 🤖 Why AI search (AEO & GEO) is reshaping SEO strategy
• 📈 How E-E-A-T still drives long-term success in AI and Google
• 🧠 The real relationship between Google rankings and ChatGPT visibility
• ⚠️ Risky AI SEO tactics that could get your site penalized
• 🛠️ How Lily Ray uses Claude, Gemini & AI tools for SEO workflows
• 🔎 The truth about algorithm updates and how to recover from traffic drops
• 📊 Measuring success in AI search when attribution is broken
• 🌐 Why controlling your brand narrative on your website is critical
• 🚀 The future of SEO teams, roles, and AI-driven workflows

This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape.

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💬 Drop a comment: Are you focusing more on Google SEO or AI search (ChatGPT, Gemini, etc.) right now?

🛠️ Tools & Resources Mentioned
• Lily Ray on LinkedIn → https://www.linkedin.com/in/lily-ray-44755615
• Lily Ray's Substack (you should subscribe!) → https://lilyraynyc.substack.com/
Lily Ray's new consultancy algorythmic → https://algorythmic.co/
• Google Discover Algorithm Update → https://developers.google.com/search/blog/2026/02/discover-core-update
• What Does it Take to Rank in Google Discover → https://www.amsive.com/insights/seo/what-does-it-take-to-rank-in-google-discover/
• Answer Engine Optimization Guide → https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/
• Google's Crack Down on Self-Promotional Listicles → https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on
• Lily Ray's Page 2 Podcast Episode 46 → https://page2pod.com/episodes/46-lily-ray
• Lily Ray's Affiliate Summit West presentation → https://www.slideshare.net/slideshow/affiliate-summit-west-lily-ray-keynote-2026/286005569

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https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers.

After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visibility across both Google and LLMs.

We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster.

Whether you're in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond.

🚀 In This Episode
• Reddit now dominates high-intent, long-tail search queries
• Why "zero search volume" keywords are actually gold opportunities
• How AI and LLMs amplify Reddit content in search results
• The 3-account Reddit strategy every brand should use
• Why most marketers fail (and get banned) on Reddit
• How to reverse-engineer viral Reddit posts using historical data
• The shift from "create more" to "distribute first" marketing
• Blending Reddit organic + paid for high-performing campaigns
• How AI tools like Claude are transforming content workflows
• Why distribution is no longer a "nice-to-have" but a necessity

This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide.

👍 If you found this valuable, make sure to subscribe for more insights on SEO, AI, and content marketing strategy.
💬 Drop a comment below: Are you currently using Reddit in your marketing strategy—or still ignoring it?

🛠️ Tools & Resources Mentioned
• Follow Ross Simmonds on LinkedIn https://www.linkedin.com/in/rosssimmonds/
• Follow Ross Simmonds on X https://x.com/TheCoolestCool
• Follow Ross Simmonds on Instagram https://www.instagram.com/rosssimmondsig/
• Ross Simmonds Personal Website https://rosssimmonds.com/
• Listen to the Ross Simmonds Show https://rosssimmonds.com/
• Foundation Inc https://foundationinc.co/
• Distribution AI https://www.distribution.ai/
• Ross' book Create Once Distribute Forever https://amzn.to/3Q05fTb
• Ross on getting banned from Reddit https://kpplaybook.com/resources/content-distribution-mastering-the-art-of-visibility-in-the-ai-era/
• The Comprehensive GEO — Generative Engine Optimization — guide https://foundationinc.co/lab/generative-engine-optimization

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