When I first started my business, I was working more than 60 hours a week. I was building my website, choosing my logo, picking branding colors, getting booked on podcasts, checking things off my to-do list left and right.
There was just one problem: I wasn't making any money. And I couldn't figure out why.
When I finally hired a business coach and we looked at what I was actually spending my time on, the problem was painfully obvious. I didn't have a real offer. I wasn't doing any sales activities. I was doing a fantastic job marketing a business that had nothing clearly defined to sell.
You can be incredibly consistent at doing the wrong things.
That story fundamentally changed how I think about productivity — and it's exactly what this episode is about. Are you busy? Or are you actually making progress?
WHAT YOU'LL LEARN IN THIS EPISODE:
- Why being busy and making progress are not the same thing — and how to tell the difference
- Four patterns that create the illusion of progress — including the sneakiest one that most people miss
- Why your gut is the worst measurement tool you have — and what to use instead
- Four practical tools to track whether your effort is actually getting you somewhere
- How I'm using my own recap ritual right now to course-correct my health and wellness priorities
TIMESTAMPS:
00:00 — The story that changed how I think about productivity
02:00 — Busy vs. making progress: what's the actual difference?
04:00 — Pattern 1: Measuring activity instead of outcomes
06:00 — Pattern 2: Reacting instead of directing
07:30 — Pattern 3: Confusing motion with momentum
09:00 — Pattern 4: No baseline to compare against
10:00 — Tool 1: The recap ritual
11:00 — Tool 2: Habit trackers
12:30 — Tool 3: KPI and performance trackers
13:00 — Tool 4: Daily team progress updates
14:30 — Bringing it all together
THE NEXT STEP OPTIONS:
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Substack: https://iamcorrielo.substack.com/
✔️ Visit my Website: www.corrielo.com
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