🎯 FREE: Your Customized 90-Day Deal Plan
Answer a few quick questions and get a plan that shows where your next deals will come from, plus the daily and weekly actions to get them under contract in the next 90 days. It takes about 3 minutes: https://ninety-day-deal-compass.lovable.app

Social Media: Value + Entertainment

Most agent content is either a boring listing flyer or a trend with no point. The content that actually gets you clients is both: value and entertainment.

In this episode:

• Why niching down gets you more clients, not fewer, and how one agent built a $1M+ referral business on first-time buyer tips
• My content ratio: 80% value, 15% lifestyle, 5% trends
• Why your day-in-the-life videos attract other agents, not buyers and sellers, and what to film instead
• Hooks, calls to action, and how a free relocation guide took our YouTube channel from years of nothing to 100+ leads a month
• The formats that have worked best for me
• How often to post, and how to batch 3–5 videos in 30 minutes
• Why leads matter more than followers

Homework: Pick your niche, choose 2–4 content buckets, and add a clear call to action to every post.

🔗 Get your social media audit: https://ryanholub.com/shop/a7e0b907-bf8a-4e33-8937-a2d0fee519b3
🔗 Free Mile Deep Worksheet: https://miledeepmethod.lovable.app/worksheet
🔗 The Mile Deep Method course. Use code PODCAST for $100 off: https://miledeepmethod.lovable.app/course
🔗 The Inner Circle, with group coaching every other week and a one-on-one with me on the off weeks: https://ryanholub.com/shop/c78a5c29-91c8-456a-9c57-2fc50c438772

If this episode helped you, leave a review and send it to one agent who needs to hear it.

🗓️ FREE 2027 Goal Setting & Business Planning Workshop | Tuesday, Dec 8 at 11am ET on Zoom
Save your free seat: https://ryan-holub.kit.com/cca2865490

Walk into 2027 with a real plan. In 90 minutes, we’ll work backward from the life you want to your daily number, pick the 2–3 lead sources worth going all in on, and build your one-page 2027 business plan live, with a free workbook. Seats are limited.

Ep 9: Step 6 – Decide

Most agents decide what’s working based on how they feel. Feelings lie. Numbers don’t.

This is the final step of the Mile Deep Method. I break down how to use your numbers to decide which lead sources to scale, which to fix, and which to cut.

In this episode:

• The full funnel to track for every lead source, from leads in to closings and income
• How to find the real bottleneck before you change anything
• My scale, fix or stop rule, and why I only keep a source that returns at least 2X
• How an Inner Circle agent with 47 seller leads went from 2 appointments to booking 7 in one day, just by fixing her scripts
• Why I stopped Realtor.com after 90 days, and how my open houses went from about 1.8X to 10X
• Why you rerun the method every quarter

Homework: Pull your last 12 months of closings and count them by lead source. Then set up a scorecard that tracks each source from lead to close.

🔗 Free Mile Deep Worksheet: https://miledeepmethod.lovable.app/worksheet
🔗 The Mile Deep Method course. Use code PODCAST for $100 off: https://miledeepmethod.lovable.app/course
🔗 The Inner Circle, with group coaching every other week and a one-on-one with me on the off weeks: https://ryanholub.com/shop/c78a5c29-91c8-456a-9c57-2fc50c438772

If this episode helped you, leave a review and send it to one agent who needs to hear it.