Cover of The Message

The Message

The Message

By: Haymarket Media Group Ltd
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The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


Find us at: https://www.campaigncanada.ca

Hosted on Acast. See acast.com/privacy for more information.

Haymarket Media Group Ltd Economics Marketing & Sales Politics & Government
Episodes
  • Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

    Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics
    16 Jan 2026

    The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during the first week back.

    The holding companies went to CES to show off their new AI products—a likely signal about where agencies will be focused in the year ahead.

    In terms of brand plays closer to home, Rogers is encouraging young Canadians to put down their phones; Tim Hortons just signed its first Olympic Team Canada sponsorship; and WealthSimple maintains its reputation for unique and engaging advertising that is atypical for financial services.

    Finally, the team shares one of their own big plans for 2026: expanded social marketing and creator economy coverage.

    Hosted on Acast. See acast.com/privacy for more information.
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    23 min
  • The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

    The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand
    7 Nov 2025

    David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy.




    Hosted on Acast. See acast.com/privacy for more information.
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    25 min
  • Equity, storytelling, and the future of creator partnerships

    Equity, storytelling, and the future of creator partnerships
    16 Oct 2025
    Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 min
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