Imagine if employees in your organisation found out they were losing their jobs through an automated email telling them to hand back their laptops.

That bleak scenario just happened to one large bank.

And it was plunged into crisis mode.

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Your organisation is getting media coverage it doesn’t like, or feels is unfair.

Bad coverage can be bad for the brand.

How do you react?

Would you blacklist the media outlet, refuse to let its journalists speak to your spokespeople, and vow not to send them any press releases?

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

There's a lot of advice about the things to avoid saying.

But not so much about the language that can make interviews more impactful, signal to the audience that they need to pay attention, and help steer spokespeople away from dangerous ground.

Until now.

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.