AI doesn't fix a broken marketing strategy. It just breaks it faster.

Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them.

What you'll learn:

• The exact point where an AI-built brand book stops serving you, and what to do when you hit it
• Why validating AI output is the whole job, and how to do it when you're the only expert in the room
• The research AI physically cannot do for you, no matter how good your prompts get
• How to decide whether a platform deserves you at all, including the uncomfortable Instagram question

CHAPTERS

0:00 The hill she'll die on about AI

2:23 Where the AI brand book falls apart

4:08 AI only knows the inner emotions wheel

5:15 Validating output when you're the expert

9:36 The research AI can't go get

12:52 The signals you need to stop and strategize

17:03 Great tactics with nothing connecting them

21:38 A strategy that starts with the founder

27:35 The $7.5 million Instagram story

33:58 Plan it like it's your own wedding

Laura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan.

>CONNECT WITH LAURA<<

Website: https://www.cheekycopy.co

Instagram & Threads: https://www.instagram.com/cheekycopy

>>Grab Laura's resource

Laura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small.

https://cheekycopy.co/welcome-in

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