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Loyalty Wired

Loyalty Wired

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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved Economie
Épisodes
  • Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?

    Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?
    Oct 15 2026
    AI is changing loyalty management. But are we ready to rethink the role itself? Donald Baal (NASCAR), Matteo Costa (formerly TK Maxx) and Jan-Pieter Lips (Capillary Technologies) explore how AI is reshaping the way loyalty programmes operate. From automating everyday tasks to fundamentally changing team structures, responsibilities and decision-making, this conversation raises a bigger question: If you were building a loyalty team from scratch today, would it look anything like the one you have now?
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    38 min
  • Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder

    Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
    Sep 28 2026
    Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use. Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loyalty research across Europe and Australia. They explore what customers now expect, why value and simplicity matter more than ever, and how personalisation, partnerships and gamification could shape what comes next.
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    41 min
  • Newscast 30 - The Value of Nothing

    Newscast 30 - The Value of Nothing
    Sep 14 2026
    What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui Nortje, Caroline Papadatos and Dom Winchester.
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    34 min
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