What if the most annoying part of registering for your wedding turned into a multi-million dollar brand?

In this episode of The Joy Club Podcast, Emily McCarthy sits down with Liz Eichholz, co-founder and creative director of Weezie, over a round of spicy margaritas. Liz takes us back to the department store towel wall that started it all: standing there newly engaged, barcode gun in hand, unable to get a straight answer about why one towel cost $70 and another cost $50. That frustration turned into a conversation with her college friend Lindsay on a walk in New York, and eventually into a year of research, survey after survey, and a brand built from the ground up around one simple product everyone uses and almost no one loves.

Liz shares the real story behind the name Weezie (hint: it has nothing to do with Lil Wayne), the eight-months-pregnant moment Lindsey closed the deal with their now-manufacturer at a textile show in Germany, and the obsessive, detail-by-detail process of reinventing something as ordinary as a bath towel, down to removing the one element nearly every towel brand includes without asking why. She and Emily also get into what it's really like running a company with your best friend for eight years, how becoming a mother of three has shaped the brand's culture and product line, and what she's most proud of looking back on a business that almost everyone told her was a bad idea.

This is a conversation about trusting a hunch, obsessing over the details no one else notices, and building something that becomes instantly recognizable in people's homes.

Timestamps:

• 0:00 - Welcome & meet Liz Eichholz of Weezie
• 3:30 - The frustrating towel registry experience that started it all
• 8:00 - How "Georgie" became Weezie
• 12:00 - Giving birth while Lindsey closed the deal with their manufacturer in Germany
• 37:00 - What Liz is most proud of, eight years in

Mentioned in this episode:

• Weezie
• Weezie x Lee Jofa collection
• Weezie flagship store, Buckhead, Atlanta

Join us: Subscribe to The Joy Club Podcast so you don't miss an episode. Like this one? Let us know what stayed with you. Leave a review - it helps other women find us.

Links: Emily McCarthy | Designer Fashion & Lifestyle Brand Joy Club Podcast on Instagram

1. Liz Eichholz
2. Weezie towels
3. Emily McCarthy
4. Joy Club Podcast
5. home goods brand
6. women in business
7. direct to consumer brand
8. Atlanta business
9. Savannah Georgia
10. founder story

What do you do when you can dress your daughter with ease, but dressing your son feels like a scavenger hunt?

In this episode of The Joy Club Podcast, Emily McCarthy sits down with Meghan Stanton, founder of Henry Duvall, on St. Simons Island. Meghan shares her winding path to this moment, growing up in Bermuda, boarding school in New Hampshire, law school, a career as a corporate lawyer, and eventually landing on St. Simons with her husband and three kids. She talks about how each place she's lived shaped her eye for color, classic Americana style, and the Southern habit of dressing little kids like little kids.

Meghan opens up about the real origin of Henry Duvall: the frustrating hunt for boys' clothing that led her to start a brand in the middle of COVID, the imposter syndrome that kept her from telling even her closest friends, and the market research experiment that accidentally built a community of over a thousand moms before she ever launched. She and Emily also talk about learning manufacturing from scratch, why she's stayed true to her aesthetic even when feedback pulls her elsewhere, and the natural, unplanned way the brand expanded from boys into girls and women's pieces.

This is a conversation about starting something from an honest need, trusting your instincts, and building a brand your family actually lives in, mud stains and all.

Timestamps:

• 0:00 - Welcome & meet Meghan Stanton of Henry Duvall
• 1:30 - Growing up in Bermuda, and the places that shaped her style
• 8:00 - The hole in the market that sparked Henry Duvall
• 15:00 - Turning imposter syndrome into a 1,000-person community
• 33:00 - What Meghan would tell herself on day one

Mentioned in this episode:

• Henry Duvall
• Henry Duvall's Audrey skirt

Join us: Subscribe to The Joy Club Podcast so you don't miss an episode. Like this one? Let us know what stayed with you. Leave a review – it helps other women find us.

Links: Emily McCarthy | Designer Fashion & Lifestyle Brand Joy Club Podcast on Instagram

1. Meghan Stanton
2. Henry Duvall
3. Emily McCarthy
4. Joy Club Podcast
5. boys clothing brand
6. children's fashion brand
7. women in business
8. St Simons Island
9. mompreneur
10. founder story

In Korean culture, asking someone "Have you eaten?" isn't really about food. It's a way of saying, I care about you. Are you okay?

In this episode of The Joy Club Podcast, Emily McCarthy sits down in Savannah with Kay Heritage, founder of Big Bon, over a warm honey bear latte to talk about how that one phrase became the foundation of an entire business. Kay shares her story of coming to the United States from South Korea as a teenager, the difficult transition of learning a new language and culture, and the years she spent in the Army that taught her discipline, leadership, and what it means to truly belong to a family.

Kay opens up about the wood-fired pizza truck she started with her daughter Anna in 2016 on a whim, and how it grew into Big Bon, a business built as much around taking care of people as it is around bagels and pizza. She shares the story of an employee who transformed his life over three years working alongside her, the hardest season of the business when she nearly walked away, and the community of fellow Savannah business owners who showed up for her again and again, from a landlord who extended credit to a friend who dropped off pizza boxes without being asked.

This is a conversation about food as love, resilience as an immigrant and entrepreneur, and what it really means to build a business around people.

Timestamps:

• 0:00 - Welcome & a taste of Big Bon's honey bear latte
• 2:30 - The Korean phrase "Have you eaten?" and what it truly means
• 6:00 - How a wood-fired pizza truck with her daughter became Big Bon
• 23:00 - The employee whose story reminded Kay why she does this
• 30:30 - The hardest season of Big Bon, and the turning point that kept her going

Mentioned in this episode:

• Big Bon Bodega, Savannah, GA
• Maizal, Big Bon's upcoming gluten-free Colombian cafe concept

Join us: Subscribe to The Joy Club Podcast so you don't miss an episode. Like this one? Let us know what stayed with you. Leave a review - it helps other women find us.

Links: Emily McCarthy | Designer Fashion & Lifestyle Brand Joy Club Podcast on Instagram

1. Kay Heritage
2. Big Bon Bodega
3. Emily McCarthy
4. Joy Club Podcast
5. Savannah Georgia
6. immigrant entrepreneur
7. women in business
8. food and community
9. small business story
10. veteran entrepreneur